A LEGO campaign transforms Amazon Lockers into billboards
When the nearly century-old company wanted to expand brand awareness, LEGO worked with Amazon Ads to bring their holiday campaign to convenience stores nationwide.
Grow awareness, engagement, and consideration for your brand with memorable out-of-home (OOH) ad opportunities on our packages, in our stores, and at our locker pickup locations across college campuses, retail spaces, and more.
With millions of active users across the U.S. and beyond, our pickup points offer a secure, flexible, and convenient place to pick up or return Amazon packages. Locker wraps are eye-level billboards, making them an unmissable opportunity to ensure your brand and message stand out to customers who are picking up packages or passing by college campuses, retail spaces, and Amazon locations.
Amazon on-package ads allow advertisers to drive awareness by showcasing their brands across millions of Amazon boxes arriving in customers' homes and across Fresh and Whole Foods grocery bags. On-package ads provide can't-miss interactions for customers to physically engage with your brand.
Amazon’s in-store digital signage network reaches over 550 grocery and convenience stores, and includes more than 10,000 active screens. Our in-store screens offer brands a chance to connect with valuable audiences while they shop. Screens are available at Whole Foods Market, Amazon Fresh, and Amazon Go stores.
Businesses with a product or brand to promote can buy out-of-home ads, whether or not they sell products on Amazon.
Contact your Amazon Ads account executive for more information about out-of-home ads, or get in touch with our sales team.
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Businesses with a product or brand to promote can buy locker ads, whether or not they sell products on Amazon. See marketplace availability.
Locker advertising costs vary between markets and campaigns. Please reach out to your Amazon Ads account executive for more details or contact us to learn more.
Locker campaign measurement varies between markets and campaigns, and can include estimated impressions as well as estimated foot traffic. We also offer brand lift studies for an incremental cost.
Our lockers are available across various retailers including shopping malls, convenience stores, gas stations, or supermarkets. We also have lockers available at select college campuses.
Locker advertising includes locker wraps, sampling programs, digital signage, and experiential events. There are many ways to customize your locker advertising campaign. This could include geotargeting, audience segmentation, QR codes, and more.
For additional details to customize your campaign, please reach out to your Amazon Ads account executive or contact us to learn more.
Minimums vary across markets. For example, our recommended minimum is 100 lockers for a four-week flight in the U.S. and a minimum of 50 lockers in Europe. For additional details, please reach out to your Amazon Ads account executive or contact us to learn more.
Due to the physical nature of locker wraps, our standard lead time is eight weeks. However, the lead time may vary based on the size and scope of your campaign.
Digital signage ad campaigns are priced on a CPM (cost-per-thousand) basis and delivered using Amazon DSP.
Digital signage campaign reporting includes estimated impressions, ad playbacks, number of stores with playbacks, and CPM.
On-package solutions costs vary between markets and campaigns. Please reach out to your Amazon Ads account executive for more details or contact us to learn more.
On-package reporting includes estimated impressions, landing page views, package and bag distribution numbers, and brand lift metrics, if applicable.
Branded boxes cannot be targeted to specific locations within a country/region and are distributed nationally. Grocery bag ads can be targeted by designated market areas (DMA).
No, customer targeting is not available for on-package ads.
Due to the physical nature of printing packages and bags, our standard lead time is 10 weeks. However, the lead time may vary based on the size and scope of your campaign.
On-package ad products are positioned as upper-funnel brand awareness advertising tactics. These products are ideal for brands that want to spread awareness to a broad audience and engage with Amazon customers.