Audio ads

Amazon audio ads can help you reach larger, unique ad-supported audiences across first-party and third-party streaming audio services, and measure impact against the brand goals you care about. With both advertisers and listeners in mind, Amazon Ads makes it easy to connect with audiences in those hard-to-reach moments in the home and beyond.

Key benefits

Access exclusive first-party and premium third-party content

Your brand messaging can be heard across exclusive first-party and premium third-party publishers that are streaming audio content across devices.

Discover relevant audiences

Connect with new audiences using our robust audience insights, based on billions of shopping and streaming signals.

Audience capabilities vary per locale and audio ad solution.

Use seamless, easy-to-use media tools

We can help you plan, activate, and measure your audio campaign with easy-to-use media tools and a collaborative creative services team.

Measure campaign impact

Brands can measure the success of their audio campaign, utilizing Amazon’s first-party reporting and third-party measurement solutions to provide visibility into performance and attribution on Amazon.

Measurement capabilities vary per locale and audio ad solution.

Innovate with unique Alexa experiences

Our audio advertising takes innovation to the next level, allowing you to reach and engage connected home audiences as they interact with your brand using voice commands and the power of Alexa.

Featured solutions

Standard audio ads

These 10-to-60-second non-skippable audio ads play between breaks for listeners across first-party and third-party audio content.

Interactive audio ads

Interactive audio ads are a turnkey creative format that drive customers to take the next step in their purchase journey, using their voice for quick and simple responses (“Alexa, add to cart,” “Alexa, send more info,” or “Alexa, remind me”).

Branded experiences with Alexa

Branded experiences with Alexa help elevate your current audio creatives by adding a custom-branded Alexa call-to-action and giving audiences a destination to learn more, interact with your content, or even shop for your offering.

Podcast ads

Amazon DSP allows advertisers to programmatically access quality podcast inventory at scale to deliver relevant messaging in a brand-safe environment.

Connect with Wondery to learn more about their ad solutions, sponsorships, and creative services to align your brand with premium content.

Where can my audio ads show up?

Ad-supported tier of Amazon Music

The leading streaming service on Alexa-enabled devices

Alexa News

Top news publishers’ channels streamed exclusively across Alexa-enabled devices

Wondery and Wondery Partners

Programmatically access premium podcast inventory

Twitch

Livestreamed entertainment across desktop, mobile, and connected TVs

Amazon Publisher Direct (APD)

Provides direct access to top music and digital radio publishers

Get started with audio ads

From brainstorming all the way to execution, we want to make it easy for your brand to tell your story using audio ads. Connect with an Amazon Ads account executive to start building your audio ad strategy.

Contact an account executive

Already have an Amazon DSP account?

Woman exercising with a superimposed image of a sponsored brands ad for running shoes

Looking for support creating your ideal audio ads?

Amazon’s audio ad creative services provide advertisers with voice and sound design from ideation to ad production. Work with our team of experts—including creative directors, copywriters, and producers—to craft immersive audio campaigns that engage customers in their moment of interest, adhere to spec and policy requirements, and raise the bar on ad quality.

Get in touch

Audio ads case studies

Using interactive audio ads to drive consideration

Sony leveraged interactive audio ads to drive awareness and purchase intent for the LinkBuds S Noise Canceling Earbuds.

Milk-Bone reaches new customers with Alexa interactive audio ads

Milk-Bone inspires new customers and drives consideration with Alexa interactive audio ads.

Paramount+ launches Alexa quiz for TV show launch

Find out how Paramount+ drove higher ad recall and awareness for their crime thriller, The Chemistry of Death, with an interactive Branded Experience with Alexa.

Audio ads resources

Ad specs

Audio ads examples and specs

Learn more about standard and interactive audios ads.

Illustration of sponsored brands ad on a desktop and mobile device

Guide

Audio marketing and advertising explained

Understand why audio marketing is important and its benefits

FAQs

Who can use audio ads?

Advertisers can buy audio ads whether or not they sell products in the Amazon store.

Please note that audio ad product availability differs by locale.

North America

South America

Europe

Middle East

Asia Pacific

How much does it cost to use audio ads?

Audio ads are sold on a cost per mille (CPM) basis, which means a cost per thousand impressions. We offer both managed-service and self-service buying options. For managed service, contact your account executive for more information, or reach out via the contact form. For self-service, register for Amazon DSP, or sign in if you already have an account.

What if I don’t have any audio assets for my campaign?

Whether you have existing audio material or are starting from scratch, we offer added audio production services with qualifying campaigns. Amazon’s audio ad production services provide advertisers with white-glove support from ideation through to ad production. Get in touch.

How can I measure results from my audio campaign?

Brands can measure the success of their audio campaign by accessing a variety of measurement capabilities across our entire audio supply, including first-party reporting and third-party measurement solutions from Amazon, to provide visibility into campaign performance and attribution. Reporting can include impressions, average impression frequency, cumulative campaign reach, audio start and complete, effective cost per audio complete (eCPAC), and more.