Industry marketing
Travel marketing
Help travelers start their next adventure
Leisure travelers are expected to spend $897B on their next big vacation in 2025.1 And these travelers are savvier than ever, finding inspiration for their next getaway from the exciting streaming content that inspires them or while watching their favorite live sport. Discover how your brand can meet travel audiences, no matter where their itinerary takes them.
Trends in travel
Craving culture
Travel culture enthusiasts—Amazon customers who are interested in travel and at least five other cultural touchpoints like movies, TV, music, gaming, etc.— are 68% more likely to discover brands through streaming video ads compared to the general population.2
Solo exploration
Solo leisure travel is on the rise for 2025, with 47% of respondents often traveling by themselves. Gen Z and Millenials are leading the charge, with 55% of Gen Z and 51% of Millenial respondents favoring solo travel.3
Active on Amazon
In 2024, Amazon touchpoints reached 88% of frequent travelers, from Prime Video to Twitch to Amazon Music.4
Fan-ing hard
Frequent travelers are 22% more likely to watch live sports daily or weekly. With Prime Video's growing portfolio of live sports offerings, from Thursday Night Football to NBA (beginning in 2025), there's the opportunity to meet these sports fans where they're streaming.5
How Amazon Ads helps travel marketers reach engaged audiences
Travel advertising strategies
Iterate on your campaigns to ensure your dollars are really taking flight. With Amazon Marketing Cloud, you can use custom insights and audiences to inform your marketing strategy to optimize results.
Sources:
1 U.S. Travel Association Bi-annual Forecast, Summer 2023.
2 GWI US, US, Q1 2023–Q4 2023, n=98k US adults, n=11k Travel Culture Enthusiast audience.
3 2025 Hilton Trends Report, Ipsos poll, Q2 2024, n=13,001 Global adults.
4-5 GWI US, US, Q1 2024–Q4 2024, n=27.4K US adults.