October 15, 2024
Make creative development a breeze with AI creative studio (beta)
Announced at unBoxed 2024
What launched?
On October 15, 2024, Amazon Ads launched AI creative studio (beta). AI creative studio is a centralized experience that combines AI functionality with expert level controls and easy to follow prompts, enabling advertisers of all skill levels to develop professional-quality content. While in the studio, you'll be able to generate, refine, and publish images and videos back to your creative assets space in the Amazon Ads Console, all within one experience. And if you haven't found your inspiration yet, that's not a problem. Advertisers can explore the AI gallery, experiment with emerging AI video and image generation tools and co-create together with an AI creative agent to jump start their creative process.
The Homepage: From here you can gain access to the studio, the sandbox, and the inspiration gallery
The Studio: While in the Studio, gain access to a suite of tools that can be used to transform your concepts from ‘in-progress’ to ‘design complete.’
The Sandbox: Test out new features, such as Animate Image below, and provide feedback on your experience within the same space.
The Inspiration Gallery: View examples of AI generated content while in the Inspiration Gallery. You can also click ‘Try this example’ to generate new creatives in the Studio, starting from previously generated examples in the Inspiration Gallery.
Note: Only advertisers that are logged-in will be able to generate new creatives within the Studio starting from the Inspiration Gallery.
Why is it important?
Creators of any skill level are able to expedite the creative development process by finding inspiration and being able to self-serve their own needs to generate, refine, and publish world-class content, all within one experience. This experience is also directly connected to your creative assets library within Amazon Ads Console, which means you can save thousands of iterations, and easily select the perfect one to create your next Amazon Ads campaign.
Where do I access it?
Who can use it?
- US advertisers
- US partners
- US agencies with an Amazon Ads account
Where is it available?
- US