Launch announcement
Create new deals with Amazon Media quickly using Amazon DSP
February 18, 2025
What launched?
We’ve released a new workflow in the Inventory tab of Amazon DSP enabling advertisers to create new preferred and programmatic guaranteed deals with Amazon Media publishers (Prime Video, Twitch, Freevee). By using it, advertisers can discover publisher opportunities by country tied each to the applicable pricing, they can configure proposed deals by selecting publisher-specific contextual targeting segments across deal types, as well as frequency cap and budget on programmatic guaranteed deals. Once submitted for approval, the proposed deals are typically reviewed within minutes and then become ready to be activated on campaigns instantly.
Available publisher products are discovered in Amazon DSP along with their characteristics
Advertisers can configure new deals using our self-service tool, proposing new deals based on Amazon Media publishers selected and the available targeting options
Why is it important?
This self-service feature unlocks the ability for advertisers to create these deals quickly, without having to engage offline with their respective Amazon Ads representatives. This means advertisers can get new deals created and ready quickly, enabling them to act fast when needed.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, New Zealand, Singapore
Who can use it?
- Self-service Amazon DSP advertisers