Maximize your campaign impact with the new Amazon DSP experience

These improvements represent a step-change in functionality to make Amazon DSP better, smarter, and faster, but are only the first step. The new interface addresses pain points in campaign management, saving time and reducing manual tasks, empowering advertisers to focus on strategy and business outcomes.

Here are just a few of the ways in which brands can benefit from the new Amazon DSP experience:

• Faster campaign creation: With features like inherited settings and saved groups advertisers can reduce the complexity and time spent on campaign setup, allowing for quicker execution and more time for strategic planning.
• Better campaign optimization: New tools like frequency controls and troubleshooting options ensure that advertisers can adjust campaigns in real time, addressing issues efficiently and maximizing impact.
• Smarter insights: Insight cards, available across various pages like advertiser orders and line items, provide key metrics and tailored insights, enabling data-driven decisions that enhance campaign performance.