Launch announcement
Measure brand marketing impact using Amazon Brand Lift
June 30, 2024
What launched?
We’ve launched Amazon Brand Lift in GA for Sponsored Display, Sponsored Brands, and Sponsored TV campaigns in the US where it was previously available for Amazon DSP campaigns.
Studies page - Study setup
Studies table
Study results - Historical trend
Why is it important?
Amazon Brand Lift is an easy, insightful, and privacy-safe way for advertisers to quantify the impact of upper- and mid-funnel campaigns. Reporting shows how campaigns are influencing key performance indicators, so advertisers can adjust campaign settings to drive long-term market share or customer loyalty.
Where is the feature available?
- North America: United States
Who can use it?
- Brand owners
Where do I access it?
- Visit the studies page in Ads Console: https://advertising.amazon.com/studies/
- Amazon Ads API
API specific
To create, manage, and retrieve results for their Amazon Brand Lift studies, use the following endpoints:
- Create study: POST/measurementStudies/brandLift
- Update study: PUT/measurementStudies/brandLift/{studyId}
- Get results: GET/measurementStudies/brandLift/{studyId}/result
Learn more about the Amazon Brand Lift APIs in our technical documentation.