Launch announcement
Leverage new inventory sources with programmatic guaranteed deals for Video
December 08, 2023
What launched?
Amazon Ads launches Magnite Streaming support for programmatic guaranteed deals, enabling advertisers in Brazil, Canada, Mexico, and the US to work with publishers to access additional video supply sources.
New programmatic guaranteed deal being entered for Magnite Stream (formerly Telaria)
New video line item being activated using a programmatic guaranteed deal
Why is it important?
Programmatic guaranteed deals enable direct buys between advertisers and publishers, while still benefiting from the programmatic model. Advertisers will be able to access additional streaming TV and online video publishers through Magnite Streaming.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
Who can use it?
- Self-service