Launch announcement
Measure reach and frequency for your Frequency Groups
December 23, 2024
What launched?
The launch of Frequency group allows advertisers the ability to set a single frequency cap to control ad exposure across multiple orders in a campaign. Complementing this feature, new reporting provides combined deduplicated reach and frequency metrics at the Frequency group-level.
Configuration for ADSP downloadable reports
Why is it important?
Cross-order reach and frequency reporting provides advertisers with a unified, deduplicated view of frequency metrics across all orders within a Frequency Group. This consolidated reporting eliminates double-counting of audiences exposed to ads from different orders, enabling advertisers to analyze the impact of the Frequency Group.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, New Zealand, China, Singapore
Who can use it?
- Managed service
- Self-service
Where do I access it?
- Amazon DSP
- Public API
API specific
- You can now access the metric through the Reach and frequency report through V3 reporting.
For full technical details, please read.