Launch announcement
Leverage new inventory with programmatic guaranteed deals for Video in France, Germany, Italy, Netherlands, Spain, Sweden, United Kingdom and India
May 10, 2024
What launched?
Advertisers in France, Germany, Italy, Netherlands, Spain, Sweden, United Kingdom and India now have the ability to work with publishers to create programmatic guaranteed deals, and use those deals on video line items. This capability enables advertisers to leverage premium video inventory from publishers through Amazon Publisher Direct (APD), Google AdX, FreeWheel, and Magnite Streaming. When a line item is set to use a programmatic guaranteed deal, the interface is streamlined and simplified to reflect that the publisher will be managing the inventory.
New programmatic guaranteed deal being entered for FreeWheel
New video line item being activated using a programmatic guaranteed deal
Why is it important?
Programmatic guaranteed deals enable direct buys between advertisers and publishers, while still getting programmatic model benefits. By using programmatic guaranteed deals, advertisers can access additional video inventory, help reduce manual campaign activation and management processes, and work with publishers on contextual targeting. This can help advertisers save time, become more efficient, meet their delivery goals, and help customers discover new brands.
Where is the feature available?
- Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden
- Asia Pacific: India
Who can use it?
- Self-service advertisers in France, Germany, Italy, Netherlands, Spain, Sweden, United Kingdom and India