October 15, 2024
Create impactful interactive audio ads in just a few clicks with Audio generator
Announced at unBoxed 2024
What launched?
Amazon’s generative AI solution, Audio generator, leverages generative AI capabilities to turn products into interactive audio ads in minutes for the “Add-to-Cart” call-to-action. Audio generator, eliminates creative barriers for advertisers, allowing brands of any size to unlock new audiences and opportunities effortlessly.
With Amazon’s Audio generator, any advertiser who sells on Amazon and buys through the Amazon DSP can now develop engaging, interactive audio ad creative on their own, for free, in just minutes. To get started advertisers simply input their Amazon-listed product and Audio generator will automatically create a voiceover script based on the product information. Advertisers can then select the voiceover talent and tone, as well as background music, and Audio generator will deliver a high-quality, 30-second interactive audio ad that can complement a brand’s display, video, and sponsored ads campaigns.
Audio generator enables brands to create interactive audio creative in a matter of minutes at no additional cost
Choose your Amazon-listed product you want to promote
Generate Ad copy
Choose speaker and music settings
Select or upload companion banner
Why is it important?
Audio generator makes audio advertising available to more brands, helping them to drive incremental reach by engaging relevant audiences and giving advertisers easier access to valuable audiences within our audio supply.
Where do I access it?
- Self-service or managed service ADSP
Who can use it?
- Any advertiser promoting a product with an ASIN via self-service or managed service ADSP
Where is it available?
- US