Launch announcement

Amazon Ads enhanced Reach and Frequency reporting capabilities for STV ad campaigns to include ‘co-viewing’. By measuring this audience viewing interaction, we are now delivering de-duplicated audience measurement across screens (i.e., PC, mobile, Streaming TV) which helps advertisers to have more precise measure of the total audience reached, across all Amazon DSP campaigns. As a result of this update, advertisers may observe an increase in their existing Viewer Reach metrics (e.g. Cumulative reach, Daily reach).

In today’s ever-evolving media landscape, it’s important for advertisers to have a comprehensive understanding and measure of relevant audiences. As Streaming TV (STV) gains popularity, we believe that consumer shopping interactions remain consistent with linear TV. Viewing continues to be a social occasion where content is enjoyed along with friends or family, known as “co-viewing”. To provide advertisers with an accurate picture of the total audience reached on STV, we are refining our Viewer Reach measurement to include “co-viewers”. This update can help advertisers better plan, optimize, and measure campaigns consistently, at the viewer level, across all of their Amazon DSP campaigns.

• Managed service
• Self-service

• Amazon DSP