Launch announcement
Measure reach and frequency at the Advertiser-level
December 23, 2024
What launched?
Amazon DSP Advertisers now gain a unified view of reach and frequency, deduplicating audiences exposed to ads across different publishers, channels, and devices.
Why is it important?
Advertiser-level reach and frequency metrics provide unified insights that help advertisers understand their total unique reach across all of their Amazon Ads investments. These metrics eliminate overlapping audience counts across multiple devices and ad formats, revealing the true size of the delivered audience.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden, Poland, United Kingdom, Austria, Luxembourg, Ireland, Denmark, Finland, Norway, Belgium
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Turkey, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, China, Singapore, New Zealand
Who can use it?
- Managed service
- Self-service
Where do I access it?
- Amazon DSP
- Public API
API specific
You can now access the metric through the Reach and frequency report through V3 reporting.
For full technical details, please read this.