Prime Video Profile Page

The Profile Page requires two unique creative assets for Connected TV - the background and title art. See Connected TV specifications for specific details.

Advertising copy such as offer messaging or calls-to-action are not needed as these will be automatically populated by Prime Video, using a set of pre-defined strings that match customer entitlement and the ad offer. These predefined strings can’t be altered.

1. Entitlement Offer Clarity (EOC) string
2. Call-to-action (CTA)

Background image refers to the 3840 x 2160px image asset that gives a visual representation of the ad product.

Requirements:

Dimensions: 3840 x 2160px or larger
Aspect ratio: 16:9
Format: JPEG (RGB color)
Maximum file size: 10MB

Make sure the essential elements of the image are within the green safe area. Essential elements, like faces of key characters, that falls outside of the safe area may be covered by navigation UI or logo content. The yellow area allows for some forgiveness in character details. Burned in legal disclaimers, if required, will be placed in the blue area. Please note that burned in legal disclaimers are discouraged and should be the last resort. Dynamic legal disclaimer should be the first resort.

Use the highest resolution that meets the ratio requirement. Upscaled images that are blurry will not be accepted. The minimum acceptable size for background image is 3840 x 2160px.

The background image must use full-bleed imagery. To make the profile selection visible in the left area and the title art and associated metadata readable in the right area on the background, it may fade out to a solid color or apply a gradient on the sides.

Avoid images that depict drug usage, alcohol, or nudity. Images that are sexually explicit or depict violence or illegal activity are not acceptable.

With the exception of any required legal disclaimer text, don’t add text or logos to the background image.

For single title ads, channel provider logo will populate automatically based on the ASIN selected. TVOD ads will not feature dynamic channel logos, whereas Channel Ads will display the channel provider logo based on the ASIN selected.

Title art is a creative asset that appears on top of a background image. Depending on the type of Profile Page creative, a title art can represent a content title, a Prime Video Channel, or a content collection that is available from a Prime Video Channel.

Requirements:

Dimensions: 1000 x 400px max. The title art must have at least a 1000px width or a 400px height.
Format: 24-bit PNG with transparent background (RGB color)
Maximum file size: 1MB

Dimensions:

Build a title art to fill the max width or max height of a 1000 x 400px canvas, and crop empty space. The following title art examples are all accepted:

Composition

• For best visual results, only place one logo in the title art. For campaigns promoting a single content title, use the content title logo as the title art. For campaigns promoting a prime video channel or a collection of content from the same channel, only use the channel logo as the title art, additional text or additional logo are not allowed.

✔ Preferred

• Additional text and logos are not recommended. If they must be included, follow these rules:
• All logos and text in the title art must meet minimum font size requirements.
• Visual priority must be clear. For example, if the creative is promoting a content title, then the content title logo should have the highest visual priority. Visual priority can also be given to text that describes a content collection or theme, depending on what campaign needs to be promoted.
• To maintain a clear visual hierarchy, try to keep the total lines of title arts within 4 lines. Title arts exceeding 4 lines lose contrast between font sizes, resulting in similar font sizes for logo elements, leading to unclear visual hierarchy.
• Align logo elements purposefully to create an order that guides viewer eyes to read through the title art in a natural way (e.g. guiding viewers to read the text and logos from left to right or from top to bottom.)
• Including CTAs in title art is not allowed. Additional text must not repeat or contradict the auto-populated offer messaging or CTA. (E.g. “7-day free trial”, “$9.99/month”, “Buy now”, “Start watching” and so on.)

Trademark:
A trademark symbol on the logo is strongly discouraged and will be removed by default.

Logo accessibility:
Logos need to work against a dark background. A minimum of 3:1 contrast ratio is required.

Orientation:
Title treatments are built left to right.

Single title campaigns must link to a detail page.

For single title ads, up to two genres will populate automatically based on the ASIN. There are also instances where an ASIN has a single genre or no genres associated with it. If a campaign is running a multi-title creative, genres are not required.

For single title ads, maturity rating logos will populate automatically based on the ASIN selected when the title is rated for audiences that are at least 12/13 years old. If a campaign is running multi-title creative, content rating labels are not required.

For single title ads, legal disclaimer “Limited Time Offer. Terms Apply” will be automatically populated by Prime Video.

Multi-title creatives are only available to Prime Video Channel advertisers. A multi-title creative should promote:

• A Prime Video Channel (e.g. Exciting).
• A movie series* (e.g. Mountain Biking 1 and Mountain Biking 2).
• A collection of content titles (e.g. “Popular movies and TV shows”).

*If a creative is promoting multiple seasons of a TV series, it will count as a single title creative and should follow general creative guidelines.

Multi-title creatives should adhere to the following guidelines in addition to general creative guidelines for Prime Video Profile Page.

Advertising copy such as offer messaging or calls-to-action are not needed as these will be automatically populated by Prime Video, using a set of pre-defined strings that match customer entitlement and the ad offer. These predefined strings can’t be altered.

1. Entitlement Offer Clarity (EOC) string
2. Call-to-action (CTA)

For campaigns promoting a Prime Video channel or a collection of content from the same channel, the channel logo should be the only element in the title art, additional text or additional logo are not allowed.

Multi-title campaigns must link to a Prime Video Channels page.

Genres are not required on multi-title ads in any country.

Content rating labels are not required on multi-title ads in any country.

For multi-title ads, the legal disclaimer "Limited Time Offer. Terms Apply" will be auto-populated for any price promotion.

For any other promotions, if legal disclaimer is required, place the text in the background image safe zone.

A channel-forward creative showcases a Prime Video Channel’s breadth and depth of service.

• Background image: There is no limit to the number of titles featured on the background image, however box art tiles must be large enough to distinguish characters and titles. The titles of movies/shows within box art must be a minimum 48pt Arial regular (or equivalent font). Other text (e.g. Showtime Original) can be smaller. (Font size is based on a 3840 x 2160px canvas.)
• Title art:
• Follow general title art guidelines.
• Channel-forward creatives should only feature advertiser channel logos.
• Channel-forward creatives shouldn’t show content title logo in the title art.

A content-forward creative showcases up to three content titles from a Prime Video Channel.

• Background image:
• A maximum of 3 content titles are allowed. The background image can have one key art that is representing a common character from a series of movies, or have 2 or 3 different key arts with each of them representing a different content title.
• Content title names placed on the background must be in either text or logo format, a minimum font size of 48pt Arial regular (or equivalent). (Font size is based on a 3840 x 1260px canvas.)
• Each content title name should be close to the corresponding title key art.
• Content titles names or logos must be placed in the green safe zone of the background image.
• Title art:
• Follow general title art guidelines.
• Place one channel logo in the title art; place content title names in the background image safe zone.

All the content should meet the following content policy and guidelines:

• Prime Video Direct Content Policy Guidelines
• Amazon Ads Guidelines and Acceptance Policies