Standard Premium Title Page

The Standard Premium Title Page (PTP) runs cross-screen at 100% share-of-voice on title pages and enables advertisers to easily launch rich and compelling video display campaigns within a pre-established layout. The PTP helps advertisers deliver the best first impression possible, by controlling the message of their earned media with a larger creative canvas and preferred trailer.

The PTP offers expanded top banners across desktop and mobile with an auto-play teaser video to enhance engagement, and large supporting static banners below the fold.

Demo

Desktop

Desktop - Above the Fold

  • The top ad unit renders in a permanently expanded state, featuring the trailer video and large custom background.
  • The full trailer will auto-play without sound. If a user clicks on the trailer, it will replay with sound within the video frame.

Desktop - Below the Fold

  • A static 300x600 (or 300x250)
Bellow the Fold

Desktop

Mobile/Apps

Mobile - Hero Banner (320x300)

  • The six second video will auto-play without sound
  • Tapping the video will launch the full screen video player

Mobile - Secondary Banner

  • 320x133 static banner
inside out 2 image

Mobile/Apps

Tablet App Banner

  • 970x250 static banner
inside out 2

Tablet App

Creative Components & Safe Zones

  1. Video Files (2 total)
    • The Premium Title Page requires a full 1920x1080px video (up to 5 minutes) and a 6 sec 640x360 video.
      • For optimal design, trailer should not have letterboxing.
  2. Background Images (2 total)
    • Desktop Background (with Title Treatment and Trailer Slate baked in)
      • 1920x600 (3840x1200)
        • Title Treatment and Trailer Slate baked in

        Desktop Background

    • Mobile Secondary
      • 1920x844 (3840x1688)
        • GEN V

        Mobile Secondary

  3. Static 300x600 (600x1200) OR 300x250 (600x500)

Photoshop Templates

Download PSD

Production Timeline

IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit and set it live. This does not account for other phases of the campaign setup, such as IO approvals and booking.

Client Designed – 5 Days

  • Client designed assets must match PSD templates.
  • Incorrect specs will add additional days to the SLA

IMDb Designed – 10 Days

  • SLA begins when all design assets are received and approved.

Product Restrictions

  • Overall layout of the template cannot be changed and all important elements must be designed within the safe zones

Serving

  • 1st party only

Asset Deliverables – Client Designed

Production will not begin until all assets are delivered.

  • Video File (Full Trailer)
    • 1920x1080px (16:9)
    • .mp4 format only (we do not support ProRes format)
    • Max length: 5 minutes
    • Max file weight: 50mb
  • Video File (6 sec intro)
    • 640x360
    • .mp4 format only (we do not support ProRes format)
    • Max length: 6 sec
    • Max file weight: 1mb
  • Desktop Background
    • 1920x600 (3840x1200)
    • .jpg format & PSD file
  • Mobile Secondary
    • 1920x844 (3840x1688)
    • .jpg format & PSD file
  • Static banner
    • 300x600 (600x1200) OR 300x250 (600x500)
    • .jpg format & PSD file

Asset Deliverables – IMDb Designed

Production will not begin until all assets are delivered.

  • Video File (Full Trailer)
    • 1920x1080px (16:9)
    • .mp4 format only (we do not support ProRes format)
    • Max length: 5 minutes
    • Max file weight: 50mb
  • Video File (6 sec intro)
    • 640x360
    • .mp4 format only (we do not support ProRes format)
    • Max length: 6 sec
    • Max file weight: 1mb
  • High resolution layered key art PSDs
  • Layered title treatment (with tagline and cast names if they are to be included in the design)
  • Advertising copy, legal lines, logos, and rating bugs
  • Fonts in .otf or .ttf format
  • Design direction and/or pre-existing ad units for reference
  • Brand guidelines
  • Clickthrough link