Premium Title Page Plus

The Premium Title Page Plus (PTP+) runs cross-screen at 100% share-of-voice on title pages and enables advertisers to launch highly custom video display campaigns. PTP+ offers more features and customization than the standard PTPs, including options like animations, character sections, galleries and logo morphs. This highly customized page helps advertisers deliver the best first impression possible, by providing engaging creatives that excite fans and build anticipation for the film or show.

The PTP+ offers expanded top banners across desktop and mobile with an auto-play teaser video to enhance engagement, and custom supporting banners below the fold. The PTP+ is title specific and should not advertise any other title other than the movie or show page that it is running on.

Demo

Desktop

Desktop - Intro Video

  • A large intro video plays without sound across the site background, fades out on the edges, and flows under IMDb site content. the video resolves to the expanded state of the PTP Plus.
  • During the intro video, users can click the primary CTA, or click to skip the intro, which resolves to the expanded state of the PTP+.

Desktop - Expanded State

  • A large custom unit that lives within the top area of the site and blends seamlessly with the custom background.
  • Includes the main trailer video, title treatment or logo, date messaging, character art, the main CTA and other custom elements.
  • The intro video will auto-play without sound within the video frame. If a user clicks on the video, it will play the full-length video with sound.
  • Custom elements allow users to interact with content and characters within the creative.

Desktop - Below the Fold

  • A (300x600) custom unit accompanies the PTP+ below the fold featuring secondary art, clickthrough CTA and other custom features. Options for this unit include:
    • Rotating character gallery
    • Rotating image gallery
    • Subtle looping animation
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Desktop

Custom IMDb Logo Morph - Desktop

With PTP+, advertisers can customize the IMDb trademark logo to fit a movie or TV show’s IP style. Upon initial load, and on hover, the logo will morph to the custom logo for 8-10 sec, and then morph back to the standard logo. We encourage all interested advertising parties to review our logo and trademark usage guidelines and to seek our permission before using any of our logos or trademarks in any capacity.

Logo Morph

Mobile/Apps

Mobile - Hero Banner

  • Lives at the top of IMDb on mobile web, iOS, and Android pages.
  • The 6 second video will auto-play without sound.
  • Tapping the video will launch the full-length video in the full-screen player.
  • Tapping anywhere on the banner outside of the video frame clicks through to the CTA.

Mobile - Secondary Banner

  • Lives below the fold on IMDb on mobile web, iOS, and Android pages.
  • Design and function varies based on assets provided and advertiser KPIs. This unit can feature video and/or other custom elements, such as character galleries, and always includes a primary CTA.
  • Tapping the video (if present) will launch the full-length video in the full-screen player.
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Mobile/Apps

Tablet App Banner

  • Lives above the fold on IMDb iOS tablet app pages.
  • Static 728x90 banner with single CTA.
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Tablet App

Photoshop Templates

Download Desktop PSD
Download Mobile PSD

Production Timeline

IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit and set it live. Please note, this timeline does not include:

  • Additional time needed if Add-ons are included.
  • Other phases of the campaign setup, such as IO approvals and booking.

The Production Timeline

  • 20 business days
    • SLA begins when all design assets are received and approved.

Asset Deliverables

Production will not begin until all assets are delivered.

Serving: 1st party only

  • Video File (Full Trailer)
    • 1920x1080px (16:9)
    • .mp4 format only (we do not support ProRes format)
    • Max length: 5 minutes
    • Max file weight: 50mb
  • Video File (6 sec intro desktop)
    • 1920x1080
    • .mp4 format only (we do not support ProRes format)
    • Max length: 6 sec
    • Max file weight: 1mb
  • Desktop Top Banner
    • .jpg format & PSD file
    • See PSD template for dimensions
  • Mobile Top Banner
    • 320x300 (640x600)
    • .jpg format & PSD file
  • Mobile Secondary Banner
    • 320x300 (640x600)
    • .jpg format & PSD file
  • Static banners
    • 300x250 (600x500) 50kb
    • 728x90 (1456x180) 40kb
    • .jpg format & PSD file