Amazon Fresh Display Ads

• DSP banners running on 3P or Amazon O&O inventory outside of the Fresh environment (Walled Garden) must use the pre-approved Fresh Logo lockup shown above.
• DSP banners running within the Amazon Fresh Walled Garden only need the approved CTA: “Shop now on Amazon Fresh” (see SOV below)
• Please add a 1 pixel color border around all banners to avoid rejection.
• Creatives with white or light colored backgrounds must use a black, dark, or gray 1 pixel border to ensure customers can distinguish ads from non-sponsored content on the page.
• Note: A 1 pixel border can also be added directly in the DSP UI to comply with this policy
• All Mobile Banners need to be exported at the size in parenthesis as we require 2-3x resolution for mobile.
• Note: Assets can also be automatically upscaled with generative AI the DSP UI.
• Destination for static banners must be Fresh Landing Page, Search String, or Brand Store. Static banners cannot drive to a Product Detail Page (PDP).

The Fresh SOV placements receive priority placement and run throughout the Amazon Fresh online environment (within the “walled garden”). This package is only available for Managed Services advertisers.

Specs

• SOV Banners must use the pre-approved Fresh Logo lockup/CTA “Shop now on Amazon Fresh”
• The line breaks and size of the CTA cannot be changed. The only modifications allowed are position and color.
• For Endemic advertisers, only Amazon Fresh ASINs can be featured
• Please add a 1 pixel color border around all banners to avoid rejection.
• Creatives with white or light colored backgrounds must use a black, dark, or gray 1 pixel border to ensure customers can distinguish ads from non-sponsored content on the page.
• Note: A 1 pixel border can also be added directly in the DSP UI to comply with this policy
• All Mobile Banners need to be exported at the size in parenthesis as we require 2-3x resolution for mobile.
• Note: Assets can also be automatically upscaled with generative AI the DSP UI.
• Destination for static banners must be Fresh Landing Page, Search String, or Brand Store. Static banners cannot drive to a Product Detail Page (PDP).

• Non-Endemic advertisers need approval to run Fresh Walled Garden Display
• Managed Service Advertisers should work with their dedicated Account Team to explore approvals
• Non-Endemic ads are approved to link out from Amazon Fresh to either an Amazon.com landing page or the advertiser's own website, in accordance to Amazon's WWAP link out policies.
• Only 2 CTAs are currently approved: 'Learn More' and 'Find an Event Near You'
• Please add a 1 pixel color border around all banners to avoid rejection.
• Creatives with white or light colored backgrounds must use a black, dark, or gray 1 pixel border to ensure customers can distinguish ads from non-sponsored content on the page.
• Note: A 1 pixel border can also be added directly in the DSP UI to comply with this policy
• All Mobile Banners need to be exported at the size in parenthesis as we require 2-3x resolution for mobile.
• Note: Assets can also be automatically upscaled with generative AI the DSP UI.

Enhance your Fresh Landing Page with a Top Center Graphic

Specs

• These units are featured only on Amazon Fresh Landing Pages (desktop and mobile). They are positioned at the top of the Landing Page.
• Amazon Fresh Landing Pages are built via Managed Service, however, advertisers can design their own TCGs and provide to their Amazon account team to add to the Landing Page.
• CTA isn't required.
• Lockup isn't required.
• Minimum font sizes: 1500x300 (40 px), 870x300 (24px)