Static Wake Screens
Experience Overview
When a customer turns on their Fire device, they are presented with a full-screen, high-quality image with a call-to-action button. Tapping on the call-to-action button unlocks their device and opens an Amazon shopping page (products, movies, apps, etc.) or a full-screen interactive experience (Custom Landing Page, Click to full-screen video, or tablet-optimized external URL).
Creative Standards
Static wake screens should be balanced, simple, respectful, and smart. Learn more about Fire tablet Creative Standards here.
Creative Specifications
Static wake screen executions require a background image and call-to-action button.
| Asset | Dimensions | Max. File Weight | Format | Min. Font Size (US/EU) | Min. Font Size (JP) |
| Backgrounds | 1200x1920px (P) and 1920x1200px (L) | 1200kb | JPG | 32pt | 28pt |
| Buttons | 1200x1920px (P) and 1920x1200px (L) | 350kb | PNG-24 | 32pt | 28pt |
- Assets must be created for both landscape and portrait orientations.
- Button assets should be the size of the full screen (with a majority of the asset being transparent), not cropped to the dimensions of the visible button.
For additional requirements around wake screen and call-to-action assets, please refer to the Creative Standards page here.
Locales
North America
- CA
- MX
- US
South America
- BR
Europe
- DE
- ES
- FR
- IT
- NL
- PL
- SE
- TR
- UK
Middle East
- KSA
- UAE
Asia Pacific
- AU
- IN
- JP
- SG
Related Policies
Asset Checklist
- Campaign copy
- Click through URL (if applicable)
- Logo(s) in vector format (.EPS or .AI)
- Campaign fonts
- Brand guidelines
- High quality imagery
- Approved legal rights for tablet usage
- 1920x1200 and 1200x1920 minimum size
- Layered Photoshop file format (.PSD )
- Additional related design examples for visual reference