Automated guaranteed platform policy

Cancellation

Unless designated in the Ad Platform as non-cancelable, Customer may cancel, without penalty, any Ad Campaign with guaranteed Deliverables by providing 14 days’ prior written notice to Amazon. For clarity and by way of example, if Customer cancels the guaranteed portions of the Ad Campaign eight days prior to the serving of the first Impression, Customer will only be responsible for the first six days of those Deliverables.

Makegoods

If actual Deliverables for any Ad Campaign fall below levels guaranteed by Amazon, as set forth in the Ad Platform, Customer and Amazon will use commercially reasonable efforts to agree upon the conditions of a makegood Ad Campaign. A makegood Ad Campaign in accordance with the foregoing sentence is Customer’s and Advertiser’s sole remedy for any Ad Campaign in which Deliverables fall below levels guaranteed by Amazon as set forth on the Ad Platform.