Catastrophic events advertising policy

At Amazon Ads, we believe maintaining a high customer experience bar for the ads we serve helps us drive better results for you, our advertisers. Accordingly, we’ve set customer-centric Ad Policies to help preserve and enhance that experience.

In the immediate aftermath of natural disasters, mass casualty events, or similar national or international incidents, we temporarily pause ads for related products to protect the Amazon customer experience. The duration of the restriction varies based on the severity of the event. The situation is actively monitored, and ads can be reactivated when the restrictions are removed.