Brand reach is the total number of potential customers that come into contact with your brand. This can include customers reached through brand awareness campaigns, online or in-person advertising, social media, thought leadership, and more.

Brand reach is important because it is indicative of the number of potential customers your brand could access. The larger your brand’s reach, the greater the likelihood your brand has to build awareness and loyalty to drive sales.

Brand reach can be increased in a number of ways, including brand awareness campaigns, product advertising, and telling your brand story. Most importantly, a brand must be able to identify its desired audience and increase its presence in the areas where they shop and live.

The way to measure brand reach is largely based on the objective of the brand and its initiatives when expanding reach. These metrics can include site traffic, sales conversions, video views, and more.

Marketing reach refers to the measurement of the size of the audience that has seen your ads or campaign content. Reach measures your actual audience, and marketing reach measures the potential customers a campaign could reach. These can refer to specific audience segments or to a broader percentage of the population