WEBINAR
Expand and optimize your sponsored ads targeting
Are you trying to reach new shoppers, expand your brand, launch a new product, or achieve something else with your advertising? Do you know when to use product versus keyword targeting? Targeting your ads to meet your goals can help you measure the success of your advertising. This webinar will focus on manual campaigns and how different targeting strategies can help you meet your business goals.
![Man smiling](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/business/PhotographyLayout9_Thumbnail_Business3._TTW_.jpg)
Level: Intermediate
Appropriate for: All sellers, vendors, and KDP authors
![brand lift](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/icons/brandEvo/Campaign_Objectives_blue._TTW_.png)
Set objectives and goals for advertising
![shopper engages on mobile](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/icons/brandEvo/Events_and_engagement_blue2x._TTW_.png)
Structure campaigns to meet goals
![add to cart](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/icons/brandEvo/User-interaction_blue2x._TTW_.png )
Choose your targeting method
![cohesive brand identity across Amazon](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/icons/brandEvo/Reporting_Customer_Insights_blue2x._TTW_.png)
Continue to optimize your campaigns
This webinar will also include a demo, plus a Q+A session with an advertising specialist.