Consumer buying habits for small kitchen appliances on Amazon.co.uk
By: Shash Mehrotra, Associate, Industry Analytics
![blue background with light blue line](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Insights/dataviz_thumb/02_Insights_Educational_Thumbnail_Image_1092x730px_Neptune._TTW_.jpg)
Amazon Ads and Kantar surveyed 1,000 small-kitchen-appliance buyers on Amazon.co.uk to help advertisers understand how and when to advertise to prospective buyers.
With Amazon Ads’ creation of Athleisure audiences in the United Kingdom (UK), now is a good time for small-kitchen-appliance brands to gain a deeper understanding of how their customers shop. Here, we reveal findings from our survey with Kantar1 that highlight trends about how small-kitchen-appliance customers go about purchasing so you can better understand their needs.
![Small kitchen appliance purchase journey infographic](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Insights/AIC-Infographics/AA_InsightsInfographics_UKappliances_V5._TTW_.jpg)
Source: Amazon Ads amd Kantar Small-Kitchen-appliace P2P survey 2021, United Kingdom