Amazon Publisher Cloud Brings a New Layer of Intelligence Across the FOX Portfolio

AdRise, FOX’s enterprise-wide, advanced, integrated advertising technology platform, is now integrated with Amazon Publisher Services. This integration offers Amazon DSP advertisers expanded access to properties across the entire FOX portfolio, including FOX Sports, FOX Entertainment, FOX News Media and Tubi, with the benefit of Amazon Ads proprietary audience insights via Amazon Publisher Cloud (APC).

FOX’s AdRise platform has consistently been a first-mover in the market, and now for the first time, advertisers can activate deals based on how signals from FOX properties overlap against in-market and affinity segments from Amazon Ads (e.g. pet food shoppers, health and fitness shoppers), to reach high-intent audiences at scale. This brings a new layer of intelligence to streaming TV programmatic guaranteed deals by providing advertisers with insight into supply that is compatible with their campaign objectives.

Advertisers can begin planning conversations now in preparation for when the integration goes live, which is timed to the new broadcast season in Q4.

"It is crucial for media buyers to understand how their ad dollars reach strategic audiences who purchase their products and drive retail activity. We believe APC is well-positioned to help us unlock this at scale," says Jeff Collins, President of Ad Sales at FOX. "Making the full portfolio available through APC will help advertisers more effectively reach FOX and Tubi’s distinct and relevant audiences and validate their ad spend is delivering maximum ROI for their brand."

“We are thrilled to be working with FOX to bring advertisers and publishers closer together to reach the right audiences with the right message,” says Kelly MacLean, VP of Amazon DSP. “As we enter this next generation of programmatic advertising, we are excited to help act as a connective tissue that can unify signals, and help advertisers activate more performant packages that align with their desired outcomes, widely across premium publisher supply using Amazon Marketing Cloud and APC.”

Built on AWS Clean Rooms, APC is the only service that enables publishers to securely analyze first-party signals with insights from Amazon Ads, to provide advertisers with streamlined access to highly addressable programmatic deals at scale. APC-generated deals are optimized to drive more relevant campaign reach among advertisers’ desired audiences, and can be seamlessly activated directly within Amazon DSP.