2024 retail holiday calendar: Key global shopping events

Jan - Mar

Lunar New Year, February 10

This annual 15-day festival marks the end of winter and the beginning of the spring season. For many Asian countries, the Lunar New Year is the most important holiday of the year. It is celebrated by spending time with family, decorating the house, preparing festive meals, and exchanging gifts.

Valentine's Day, February 14

A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.

April - Jun

Father’s Day, June 16

Father's Day is a special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift giving is customary and shoppers typically start looking for gifts for their loved ones in the weeks leading up to the event.

Jul - Sep

National Day Sale, August 9

Every year in August, the nation celebrates Singapore’s birthday. Around this time, it's typical for retailers to offer discounts and promotions, often tied to Singapore’s age.

Oct - Dec

Children’s Day, October 4

Children’s Day is celebrated annually in honor of children and raises awareness about the education and welfare of children.

Singles' Day, November 11

“Singles' Day” is an unofficial holiday and shopping day that celebrates people who are not in romantic relationships.

Black Friday and Cyber Monday, November 29 – December 2

A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.

End of year holidays, December 24 – January 1

The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (24 December, Christmas Day (25 December), and New Year's Day (1 January). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

Jan - Mar

Back to School, January

In the lead-up to students returning to school, shopping for school supplies and apparel peaks.

Valentine’s Day, February 14

A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.

International Women’s Day, March 8

International Women’s Day commemorates the cultural, political, and socioeconomic achievements of women around the world.

Easter, March 31

Easter is often celebrated with colorful Easter eggs, chocolate, sweets, and gifts.

April - Jun

Mother's Day, May 12

A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Mid-year Sale, June

The end of the financial year sale is a shopping event where stores offer discounts to get rid of last season’s stock before June 30 arrives.

Jul - Sep

Father's Day, September 1

A special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Oct - Dec

Halloween, October 31

A celebration observed on October 31, the eve of the Western Christian feast of All Hallows' Day. Traditionally, people dress up, go trick-or-treating, and host costume parties.

Black Friday and Cyber Monday, November 29 – December 2

A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.

End of year holidays, December 24 – January 1

The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

Boxing Day, December 26

Boxing Day is a holiday celebrated the day after Christmas Day (26 Dec). Though it originated as a holiday to give gifts to the poor, today Boxing Day is primarily known as a shopping holiday.

Jan - Mar

Valentine’s Day, February 14

A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.

International Women’s Day, March 8

International Women’s Day commemorates the cultural, political, and socioeconomic achievements of women around the world.

April - Jun

Father’s Day, June 16

Father's Day is a special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift giving is customary and shoppers typically start looking for gifts for their loved ones in the weeks leading up to the event.

Back to School, June

In the lead-up to students returning to school, shopping for school supplies and apparel peaks.

Oct - Dec

Diwali, November 1

Diwali is a religious festival celebrated by people of different faiths from the Indian subcontinent, including Hindus, Jains, and Sikhs. It is traditionally celebrated by decorating houses, lighting oil lamps, wearing new clothes, preparing large festive meals, and exchanging gifts.

Singles' Day, November 11

“Singles' Day” is an unofficial holiday and shopping day that celebrates people who are not in romantic relationships.

Children’s Day, November 14

Children’s Day is celebrated annually in honor of children and raises awareness about the education and welfare of children.

Black Friday and Cyber Monday, November 29 – December 2

A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.

End of year holidays, December 24 – January 1

The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

Jan - Mar

Japanese New Year, January 1 – January 3

The Japanese New Year (Shōgatsu) is one of the most important holidays of the year. It is celebrated by spending time with family, preparing festive meals, and money giving. There’s a nationwide offline and online shopping event to mark the first sale of the year, Hatsuuri, where retails offer discounts, promotions, or more traditionally—goody bags. Unofficially, it is considered the Japanese version of Black Friday. appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.

Valentine’s Day, February 14

A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.

White Day, March 14

A day for those who received Valentine’s Day gifts to reciprocate to loved ones.

Back to School and New Fiscal Year, March – April

In the lead-up to students returning to school, shopping for school supplies and apparel peaks. Also, April is the start of a new fiscal year for most Japanese companies, and the demand for office supplies and stationery increases.

April - Jun

Golden Week, April 29 – May 6

At the end of April is a series of individual public holidays. Many people will take annual leave to make it a long holiday, which is called Golden Week in Japan. Golden Week provides a boost to the travel industry, as well as consumer spending.

Children’s Day, May 5

Children’s Day is celebrated annually in honor of children and raises awareness about the education and welfare of children.

Mother’s Day, May 12

A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Father’s Day, June 16

Father's Day is a special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift giving is customary and shoppers typically start looking for gifts for their loved ones in the weeks leading up to the event.

Jul - Sep

Summer Vacation, July – August

Schools in Japan are closed for summer vacation from mid-July to the end of August. During this period, demands for travel related products will increase.

Obon, August 13 – 16

Obon is a traditional Japanese event to pray for the spirits of ancestors. People usually get a few days of vacation, and go back to their hometowns to meet with family and friends.

Silver Week, September

There are a series of individual public holidays. Many people will take annual leave to make it a long holiday week.

Oct - Dec

Halloween, October 31

A celebration observed on October 31, the eve of the Western Christian feast of All Hallows' Day. Traditionally, people dress up, go trick-or-treating, and host costume parties.

Black Friday and Cyber Monday, November 29 – December 2

A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.

End of year holidays, December 24 – January 1

The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Day (December 25), and Ōmisoka (December 31) which celebrates the last day of the year. These events are marked by shopping sales, gift giving, and celebrations with family and friends.

Jan - Mar

Valentine's Day, February 14

A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.

Ramadan, March 10 – April 9

Ramadan is a time for spiritual reflection and growth, to help those in need, and to spend time with loved ones. It's also a time when Muslims around the world fast during daylight hours for the whole month of Ramadan.

April - Jun

Eid Al Fitr, April 9 – 10

A religious holiday celebrated by Muslims worldwide, marking the end of the month-long dawn-to-sunset fasting of Ramadan. Celebrations include charitable givings, gift giving, gatherings with family and friends, and festive meals.

Children's Day, April 23

Children's Day is known in Turkey as the National Sovereignty and Children's Day. April 23rd is a public holiday in Turkey,` commemorating the foundation of the Grand National Assembly of Turkey. Turkey's founder, Atatürk, dedicated this day to all the children of the world.

Mother's Day, May 12

A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Father's Day, June 16

A special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Jul - Sep

Back to School, August – September

In the lead-up to students returning to school, shopping for school supplies and apparel peaks, as pupils prepare for a new school year.

Oct - Dec

Smiling Friday, November 29 – December 2

A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days.

End of year holidays, December 24 – January 1

The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

Jan - Mar

Valentine's Day, February 14

A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.

April - Jun

Mother's Day, May 26

A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Oct - Dec

Father's Day, November 10

A special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Black Friday and Cyber Monday, November 29 – December 2

A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.

End of year holidays, December 24 – January 1

The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

Jan - Mar

Valentine's Day, February 14

A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.

April - Jun

Mother’s Day, May 26

A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Father's Day, June 23

A special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Jul - Sep

Back to School, July – August

In the lead-up to students returning to school, shopping for school supplies and apparel peaks.

Oct - Dec

Black Week, November 29– December 2

A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days.

End of year holidays, December 24 – January 1

The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

Jan - Mar

Valentine's Day, February 14

A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.

April - Jun

Mother’s Day, May 12

A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Holiday Money, May/June

Holiday Money marks the payment employees in the Netherlands receive from their employers at the end of the fiscal year. It is sometimes called "the 13th wage," as it can be almost equivalent to an extra month's salary.

Father's Day, June 16

A special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Jul - Sep

Back to School, July – August

In the lead-up to students returning to school, shopping for school supplies and apparel peaks.

End of Summer Sale, August

A seasonal sales event taking place at the end of Summer, helping retailers sell the season's remaining stock and providing shoppers with deals.

Children’s Day, September 25

Children’s Day is celebrated annually in honor of children and raises awareness about the education and welfare of children.

Oct - Dec

Black Friday and Cyber Monday, November 29 – December 2

A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.

Sinterklaas, December 5

Sinterklaas is a Dutch holiday, and primarily a children's event, where 'Sinterklaas' brings gifts to children on 'package night' (December 5th). Celebrations include gift-giving and buying Sinterklaas-specific candy.

End of year holidays, December 24 – January 1

The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

Jan - Mar

Día de los Reyes Magos, January 6

Traditionally a day many children receive gifts.

Valentine’s Day, February 14

A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.

Father’s Day, March 19

Father's Day is a special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift giving is customary and shoppers typically start looking for gifts for their loved ones in the weeks leading up to the event.

Easter, March 31

Easter is often celebrated with colorful Easter eggs, chocolate, sweets, and gifts.

April - Jun

Mother’s Day, May 5

A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Jul - Sep

Back to School, July – August

In the lead-up to students returning to school, shopping for school supplies and apparel peaks.

Oct - Dec

Halloween, October 31

A celebration observed on October 31, the eve of the Western Christian feast of All Hallows' Day. Traditionally, people dress up, go trick-or-treating, and host costume parties.

Children’s Day, November 20

Children’s Day is celebrated annually in honor of children and raises awareness about the education and welfare of children.

Black Friday and Cyber Monday, November 29 – December 2

A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.

End of year holidays, December 24 – January 1

The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

Jan - Mar

Epiphany, January 6

Traditionally a day many children receive gifts.

Valentine’s Day, February 14

A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.

Father’s Day, March 19

Father's Day is a special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift giving is customary and shoppers typically start looking for gifts for their loved ones in the weeks leading up to the event.

Easter, March 31

Easter is often celebrated with colorful Easter eggs, chocolate, sweets, and gifts.

April - Jun

Mother’s Day, May 12

A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Jul - Sep

Back to School, July – August

In the lead-up to students returning to school, shopping for school supplies and apparel peaks.

Oct - Dec

Halloween, October 31

A celebration observed on October 31, the eve of the Western Christian feast of All Hallows' Day. Traditionally, people dress up, go trick-or-treating, and host costume parties.

Children’s Day, November 20

Children’s Day is celebrated annually in honor of children and raises awareness about the education and welfare of children.

Black Friday and Cyber Monday, November 29 – December 2

A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.

Saint Lucia, December 13

Traditionally a day many children receive gifts, in the north of Italy in particular.

End of year holidays, December 24 – January 1

The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

Jan - Mar

Epiphany, January 6

Traditionally a day many children receive gifts.

Valentine’s Day, February 14

A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.

Easter, March 31

Easter is often celebrated with colorful Easter eggs, chocolate, sweets, and gifts.

April - Jun

Mother’s Day, May 26

A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Jul - Sep

Father’s Day, June 16

Father's Day is a special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift giving is customary and shoppers typically start looking for gifts for their loved ones in the weeks leading up to the event.

Back to School, July – August

In the lead-up to students returning to school, shopping for school supplies and apparel peaks.

Oct - Dec

Halloween, October 31

A celebration observed on October 31, the eve of the Western Christian feast of All Hallows' Day. Traditionally, people dress up, go trick-or-treating, and host costume parties.

Children’s Day, November 20

Children’s Day is celebrated annually in honor of children and raises awareness about the education and welfare of children.

Black Friday and Cyber Monday, November 29 – December 2

A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.

End of year holidays, December 24 – January 1

The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

Jan - Mar

Valentine’s Day, February 14

A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.

Easter, March 31

Easter is often celebrated with colorful Easter eggs, chocolate, sweets, and gifts.

April - Jun

Father’s Day, May 9

Father's Day is a special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift giving is customary and shoppers typically start looking for gifts for their loved ones in the weeks leading up to the event.

Mother’s Day, May 12

A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Jul - Sep

Back to School, July – August

In the lead-up to students returning to school, shopping for school supplies and apparel peaks.

Children’s Day, September 20

Children’s Day is celebrated annually in honor of children and raises awareness about the education and welfare of children.

Oktoberfest, September 21 to October 6

Annual festival held in Munich over a two-week period and ending on the first Sunday in October.

Oct - Dec

Halloween, October 31

A celebration observed on October 31, the eve of the Western Christian feast of All Hallows' Day. Traditionally, people dress up, go trick-or-treating, and host costume parties.

Black Friday and Cyber Monday, November 29 – December 2

A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.

Saint Nicholas Day, 6 Dec

Traditionally a day many children receive fruits, sweets and other gifts.

End of year holidays, December 24 – January 1

The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

Jan - Mar

Valentine’s Day, February 14

A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.

Mother’s Day, March 10

A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Easter, March 31

Easter is often celebrated with colorful Easter eggs, chocolate, sweets, and gifts.

April - Jun

Father’s Day, June 16

Father's Day is a special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift giving is customary and shoppers typically start looking for gifts for their loved ones in the weeks leading up to the event.

Jul - Sep

Back to School, July – August

In the lead-up to students returning to school, shopping for school supplies and apparel peaks.

Oct - Dec

Halloween, October 31

A celebration observed on October 31, the eve of the Western Christian feast of All Hallows' Day. Traditionally, people dress up, go trick-or-treating, and host costume parties.

Black Friday and Cyber Monday, November 29 – December 2

A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.

End of year holidays, December 24 – January 1

The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

Boxing Day, December 26

Boxing Day is a holiday celebrated the day after Christmas Day (26 Dec). Though it originated as a holiday to give gifts to the poor, today Boxing Day is primarily known as a shopping holiday.

Jan - Mar

Consumer Week, March 10 – 16

Consumer Week is a sales event in Brazil to commemorate the World Consumer Rights Day. Retailers offer sales and discounts during the second week of March.

April - Jun

Mother's Day, May 12

A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Valentine's Day, June 12

A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.

Jul - Sep

Father's Day, August 13

A special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Book Friday, August 18- 21

Book Friday celebrates great deals for physical and digital readers. This event is sometimes considered the "Black Friday for book purchase."

Customer Day, September 15

An annual e-commerce event that honors customers, celebrated in at least 14 states in Brazil. Amazon celebrates this day by running sales across multiple days, where customers can enjoy exclusive discounts on books, electronics, video games, fashion, kitchen, home, baby items, and more.

Oct - Dec

Black Friday and Cyber Monday, November 29 – December 2

A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.

End of year holidays, December 24 – January 1

The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (24 December, Christmas Day (25 December), and New Year's Day (1 January). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

Jan - Mar

Valentine's Day, Feb 14

A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.

April - Jun

Children's Day, April 30

Children’s Day is celebrated annually in honor of children and raises awareness about the education and welfare of children.

Mother's Day, May 10

A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Hot Sale, May 27 - June 4

The biggest online sales event in Mexico. During Hot Sale, retailers and businesses offer discounts, deals, and promotions. With no fixed dates, the event usually takes place on the last week of May, and typically lasts five days.

Father's Day, June 16

A special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Jul - Sep

Back to School, July - September

In the lead-up to students returning to school, shopping for school supplies and apparel peaks, as pupils prepare for a new school year.

Oct - Dec

Halloween/Día de Muertos, October 31 – November 2

A celebration observed on 31st October, the eve of the Western Christian feast of All Hallows' Day. Traditionally, people dress up, go trick-or-treating, and host costume parties. Day of the Dead (Dia de Muertos) is a two day holiday in Mexico (1-2 November) in which families remembered those that have passed.

El Buen Fin, November 15

A nationwide offline and online shopping event in Mexico, where businesses offer discounts and promotions across all categories. It occurs the weekend before Mexican Revolution Day, which is observed on the third Monday in November. Unofficially, it is considered the Mexican version of Black Friday.

Black Friday and Cyber Monday, November 29 – December 2

A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.

End of year holidays, December 24 – January 1

The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

Jan - Mar

Valentine’s Day, February 14

A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.

International Women’s Day, March 8

International Women’s Day commemorates the cultural, political, and socioeconomic achievements of women around the world.

Easter, March 31

Easter is often celebrated with colorful Easter eggs, chocolate, sweets, and gifts.

April - Jun

Mother’s Day, May 12

A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Children’s Day, June 9

Children’s Day is celebrated annually in honor of children and raises awareness about the education and welfare of children.

Father’s Day, June 16

Father's Day is a special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift giving is customary and shoppers typically start looking for gifts for their loved ones in the weeks leading up to the event.

Jul - Sep

Back to School, July – August

In the lead-up to students returning to school, shopping for school supplies and apparel peaks.

Oct - Dec

Halloween/Día de Muertos, October 31 – November 2

A celebration observed on October 31, the eve of the Western Christian feast of All Hallows' Day. Traditionally, people dress up, go trick-or-treating, and host costume parties. Day of the Dead (Día de Muertos) is a two-day holiday in Mexico (November 1 – 2), in which families remember those who have passed.

Thanksgiving, November 28

Families and friends celebrate what they are thankful for, usually with a large gathering and meal.

Black Friday and Cyber Monday, November 29 – December 2

A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.

End of year holidays, December 24 – January 1

The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

Jan - Mar

Valentine’s Day, February 14

A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.

International Women’s Day, March 8

International Women’s Day commemorates the cultural, political, and socioeconomic achievements of women around the world.

Easter, March 31

Easter is often celebrated with colorful Easter eggs, chocolate, sweets, and gifts.

April - Jun

Mother’s Day, May 12

A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Father’s Day, June 16

Father's Day is a special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift giving is customary and shoppers typically start looking for gifts for their loved ones in the weeks leading up to the event.

Jul - Sep

Back to School, July – August

In the lead-up to students returning to school, shopping for school supplies and apparel peaks.

Oct - Dec

Thanksgiving, October 14

Families and friends celebrate what they are thankful for, usually with a large gathering and meal.

Halloween/Día de Muertos, October 31 – November 2

A celebration observed on October 31, the eve of the Western Christian feast of All Hallows' Day. Traditionally, people dress up, go trick-or-treating, and host costume parties. Day of the Dead (Día de Muertos) is a two-day holiday in Mexico (November 1-2), in which families remember those who have passed.

Children’s Day, November 20

Children’s Day is celebrated annually in honor of children and raises awareness about the education and welfare of children.

Black Friday and Cyber Monday, November 29 – December 2

A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.

End of year holidays, December 24 – January 1

The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.