Diwali marketing

Diwali is the ‘festival of lights’ that marks the triumph of good over evil. It’s typically observed for five days, with a two-month lead-up to the festivities. In 2024, Diwali is on November 1, and will be preceded by a month long Great Indian Festival.

Diwali holds significant importance for advertisers due to its vast cultural impact and economic potential. Celebrated with great enthusiasm across India, Diwali is an ideal time for brands to engage with their audiences. The festival is marked by extensive shopping for new clothes, gifts, electronics, home décor among other things, which drives a surge in retail activity. Advertisers see this as an exciting opportunity to launch campaigns to celebrate the festive spirit, leveraging themes of joy, renewal, and prosperity to connect with consumers on an emotional level.

Additionally, Diwali’s extensive media coverage and widespread public celebrations provide a fertile ground for creative marketing strategies. Brands often create special promotions, festive discounts, and innovative advertisements that resonate with the celebratory mood of the festival. By aligning their messaging with the cultural significance of Diwali, advertisers can enhance brand visibility and foster a positive association with their products or services. This period also allows companies to build stronger customer relationships through personalized experiences and community engagement, which may translate into long-term brand loyalty and increased market share.

For advertisers, it’s important to consider promotions for events leading to Diwali celebrations, not just on the day itself. The lead-up to holidays or big events can be a suitable time to raise awareness of your brand. Variety of ads all across, from in-person stores to social media and retail media can help reach new customers.

Here are some key insights into the consumer sentiment this Diwali.

Consumers are more perceptive to purchase categories during Diwali. As the largest shopping festival of India unfolds with the Great Indian Festival, brands can use Amazon Ads to reach their audiences to help boost sales. The following solutions can help grow your business:

Sponsored Products: Help boost sales of individual products with a single click to conversion to take shoppers directly to product detail page with Sponsored Products. An always-on, cost-per-click solution, Sponsored Products helps any advertiser quickly plan, launch, and optimize with agility.

Sponsored Display: Help drive sales by using Amazon audience signals to attract in-market shoppers to the destination of your choice with Sponsored Display. This programmatic advertising solution helps advertisers easily discover, reach, and engage the right audiences in the most relevant contexts across their shopping and entertainment journeys anywhere they spend their time, using machine learning and multi-format, dynamically optimized creatives.

Sponsored Brands: Help grow sales by getting your products in front of in-category shoppers in prominent shopping result placements. Sponsored Brands are cost-per-click (CPC) ads that can feature your brand logo, a custom headline, and multiple products. These ads appear in relevant shopping results and help drive conversions for shoppers looking for similar products.

Brand-building is an important aspect for ensuring long term growth of businesses. Branding helps in building a unique selling proposition for the business by distinguishing its products, logo, design, and other brand collaterals and stand out from the crowd and connect with consumers. Festive season sees an increase in consumer activity and spending and provides brands the opportunity to reach wider audiences and promote their products and services. You can leverage the following solutions this Diwali to build your brand on Amazon:

Brand Store: Brand Store is the place on Amazon for shoppers to shop, explore, interact with your brand—all from a single destination that you own and maintain. You can tell your story authentically through lifestyle and video creatives, and showcase your full range of products to provide an optimal branded shopping experience for your audience. You can also leverage Posts, Brand Follow and Amazon Live along with Stores to engage with shoppers along their journey.

Amazon DSP: Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences anywhere they spend their time. Your brand can be discovered by consumers wherever they are across formats, websites and devices, where they browse, stream, or shop. Amazon DSP helpsmake metrics-based decisions for your marketing strategies to reach your goals.

Sponsored Display video: Use Sponsored Display video to help make your product and brand story more memorable while customers are shopping or consuming the content they love. Use engaging content like tutorials and unboxing videos to help audiences better understand your product, and layer in first-party insights to reach relevant audiences.

Sponsored Brands video: Get noticed with creative ads featuring custom headlines, videos, and images that showcase your brand or products in related shopping results. Use Sponsored Brands video to help drive recognition for new brands and create reach for existing brands.