How to get started with device ads

Device ads are ads appearing seamlessly within certain Amazon devices. These include Fire TV, Fire tablet, and Echo Show. They can be shown as banners, screen savers, home screens, lock screens, and more.

Sponsored ads are displayed alongside shopping results, both on Amazon as well as third-party apps and websites. With a variety of display options on both desktop and mobile, they can help advertisers reach audiences and increase sales.

Device ads appear within the user interface of certain Amazon devices and services, using both display and video creative. They work by allowing advertisers to reach customers before they begin consuming digital content, such as streaming TV shows or reading online articles.

Device ads appear on certain Amazon devices, including Fire TV, Fire tablet, and Echo Show. They can appear on Sponsored Tiles, banners, screen savers, landing pages, lock screens, and even more display options.

To get started with device ads, you can use self-service campaigns in the Amazon Ads console. Or, to get extra assistance with managed-service campaigns, try Amazon DSP, an omnichannel marketing solution that provides choice and flexibility to deliver relevant ad experiences that create meaningful connections between brands and customers.

For device ads, a $50,000 minimum is required for managed-service campaigns. For self-service campaigns, there is no minimum spend.

Device ads could help advertisers reach hundreds of millions of customers on Amazon devices and services. For example, each month in the U.S., customers use more than 80 million Alexa-enabled Amazon devices with screens¹. Additionally, Sponsored Display ads can go beyond that, to third-party apps and websites.

You can measure the performance of your ads and campaigns, which can then help determine if you’re reaching your brand objectives, including upper-funnel key performance indicators like brand awareness. There are also a variety of first-party reporting metrics available, such as impressions, unique reach, video completion rate, detail page views, branded searches, and new-to-brand customers.

There are a ton of options for where your ads can appear, in video ads, display ads, and more. To begin, device ads can show up on Amazon’s owned and operated properties, as well as third-party apps, websites, and devices. Once you figure out where your ads are performing the best, you can optimize the campaign accordingly.