Coffee advertising

Coffee advertising is the process of marketing your coffee products or accessories to your audience. It includes a wide variety of types of advertising formats, ranging from unique packaging to video ads to interactive advertising. Coffee is ubiquitous in many households across the globe, and coffee advertising has existed for hundreds of years.¹

It may seem easy to market a product that is a staple in so many households, but there are several things to do to help your java marketing stand out. If you don’t know where to start, here are tips, techniques, and examples to help improve your coffee business.

You can market coffee in a variety of ways, since the industry could include small-business marketing, chain store and franchise marketing; or corporate branding. Your branding is how you display your products and brand messaging. Your strategy is the process of displaying and communicating that image and messaging to your customers.

While a corporate branding strategy may implement campaigns highlighting necessity or urgency around their products, for example, a small business like a local coffee shop could instead focus on credibility and authenticity. Think about what you’re communicating to your customers: Should they come to your shop for a caffeine jolt, or are you encouraging them to be an at-home barista? For niche products within the industry, strategies to encourage repeat visitors could include discounts, memberships, or benefits for returning customers. Buy-one-get-one deals or promotions during holidays and seasonal events are also opportune moments to expand your coffee brand.

You also could consider highlighting the sustainable benefits of your brand. Sustainable marketing in the grocery industry includes products that are recyclable, reusable, or environmentally safe. It’s a worthwhile cause according to customers, too: The number of global consumers who said they seek out brands that are sustainable in their business practices is up 6% compared to 2022.³

In a recent study of the coffee consumables category on Amazon U.K., we found several takeaways that are useful for advertisers in the industry. We found that the primary time for new customers to enter the coffee category was in November and December. Consider the seasonality of the regions where you’re running ads or coffee commercials. Are the winter months better suited to a hot cup of coffee, or are they in a locale with a warmer climate, where a cold beverage might be better suited, for example?

Also, out of all new customers in the category, the majority purchased from the subcategory of coffee syrups and creamers, followed by coffee capsules, then instant coffee, and finally, coffee beans.⁴ When thinking about your advertising campaigns and coffee drinks, think of the accessories as well. There are many different roasting options for coffee beans, at-home brewing devices, or flavors you could introduce to continuously invigorate your customers.

To create effective coffee ads, we have five beverage marketing tips, based on insights from Amazon DSP static ads and design elements from 26,000 creative images run in the U.S.