Brand Image

Brand image is the overall impression that customers have about your business. It encompasses everything from your reputation to the perceived reliability of your products or services to the general vibe that your brand gives off to the public. It is one of the most important attributes that your business should monitor and manage on a regular basis in order to maintain a positive relationship with your audience.

Creating a brand image that your customers can trust is important because it represents what your customers envision and experience emotionally when they think of your business.

Take a moment to think about a few of your favorite brands, products, people, sports teams, movies, shows, or music. Now, ask yourself: why do they rank so high in their respective categories for you? Have they built a strong relationship of trust with you over the years? Maybe they’ve come through for you during a time when you needed them. Or, even more simply, maybe they each did something special that satisfied you once, and that’s the feeling you get whenever you think of them now.

The type of positive association you’re experiencing is likely how you would prefer your customers also feel about your business — which is why cultivating a favorable brand image is an important priority.

The most accurate way to measure brand image is to ask the public directly for their views. In measuring brand image, the old adage “a customer is always right” rings true here. To gauge how your brand is perceived, you can perform surveys, ask for feedback regularly, and be receptive toward feedback (both positive and negative) when it is provided.

Brand image and brand identity are distinct qualities that capture the perceptions of different audiences. Brand image is how the public both sees your business as well as how they feel they have been treated by their patronage. Brand identity, on the other hand, is how your business perceives itself and wants to be perceived by others. Those differences are important because how you intend for the public to view you may not always be how they have experienced your brand in practice.

The benefits of creating a brand image are: it can increase brand awareness; it can help you create the foundation for a cohesive, scalable brand strategy; and it can help increase customer loyalty.

You can build a brand image by creating memorable brand moments, inspiring action, and driving meaningful audience reach.

There are many ways to create a strong brand image, and each of them can benefit and boost your business while strengthening your relationship with your customers. The quickest way to reach potential customers, or to remind your existing customers about you, is through online advertising. From creating a storefront that embodies all the best qualities of your business to reaching out to a wider audience with Audio Ads, there are many effective ways to build a strong brand image that you and your customers can be proud of.