Guide
Getting started with Amazon Marketing Stream
Start using Amazon Ads to display your products and create campaigns.
Use the Amazon Ads API to automate, scale, and optimize advertising activities and reporting.
Use the Amazon Ads partner directory to find a partner to onboard you to Amazon Marketing Stream.
If you’d like support, get in touch to request services managed by Amazon Ads. Budget minimums apply.
What is Amazon Marketing Stream?
Amazon Marketing Stream is a push-based messaging system that delivers hourly Amazon Ads campaign metrics and information on campaign changes in near real-time through the Amazon Ads API. It is currently available for agencies, tech providers, and direct advertisers who are integrated with the Amazon Ads API.
What are key Amazon Marketing Stream use cases?
Key use cases include:
- Manage campaigns intra-day: By analyzing hourly variations, you can help optimize campaign attributes such as increasing bids during hours with greater performance, and modifying campaign budget and target Amazon Standard Identification Numbers (ASINs) throughout the day, or during key shopping events like Prime Day.
- Build responsive applications: Take actions in near real-time on evolving changes such as campaigns going out of budget, or ASINs becoming ineligible for advertising.
- Keep reporting in sync: Help keep campaign information in sync with Amazon Ads’ reporting on a continuous basis, as Amazon Marketing Stream pushes changes to dimensional insights in near real-time.
- Develop push notifications: Help keep your clients informed with timely, trigger-based notifications within your interface, such as campaigns going out of budget. Bid recommendations will also be available soon.
Who can benefit from Amazon Marketing Stream?
- Technical users: For technical users (such as developers and product managers), Amazon Marketing Stream simplifies the way you get your advertising reports. With a push model, you will receive regularly scheduled reports without needing an API call. The hourly reports will give you more detailed information to evaluate, visualize, and use for optimizations. Near-real-time messaging can help you pre-empt any issues with your clients’ campaigns so you can focus less on troubleshooting.
- Non-technical users: For non-technical users (such as business and marketing leaders), Amazon Marketing Stream can help you better understand your clients’ Amazon Ads campaigns with less work by providing you access to more detailed reporting. Your teams can focus their efforts on more specific optimization and comprehensive insights rather than spending time on getting and maintaining multiple reporting APIs.
Using Amazon Marketing Stream can help impact your return on ad spend (ROAS). Partner-managed advertisers who used Amazon Marketing Stream for their sponsored ads campaigns saw an average 5% increase in ROAS over the next six months, compared to those who did not use it.1
How to get started with Amazon Marketing Stream
There are currently two pathways to getting started with Amazon Marketing Stream—self-service or through an Amazon Ads partner.
For self-service: Visit our Amazon Marketing Stream onboarding guide. The guide will walk you through the process of getting API access and integrating with AWS. It will also provide implementations to help streamline your onboarding time, along with instructions for how to subscribe to campaign data sets using Amazon Marketing Stream.
For partners: Visit the Amazon Ads partner directory to find a partner who can help you onboard on your behalf.
Reporting capabilities
Amazon Marketing Stream can currently be used to obtain hourly changes to performance metrics (traffic and conversion) for all of sponsored ads (Sponsored Products, Sponsored Brands, Sponsored Display) and Amazon DSP. These insights can help inform campaign optimizations, such as automating hourly bids through the Amazon Ads API. You can also monitor campaign health, audit changes, notify clients, and track performance in real time to seize opportunities to run higher-impact ad campaigns for both Amazon DSP and sponsored ads.
Amazon Marketing Stream can also be combined with other reporting tools, like rapid retail analytics, to understand campaign and retail sales performance, helping you build a picture of your organic vs. ad-attributed sales and demonstrate the value of advertising.
Amazon Marketing Stream case studies
Case Study
Xmars, an advanced AI platform that helps brands maximize their ROAS, developed Smart Creation, an ad campaign creation wizard, which integrates Amazon Marketing Stream and the Amazon Ads API to offer personalized recommendations for campaigns. Smart Creation uses AI to streamline and automate processes by considering elements like budget, optimal campaign structure, advertising cost of sales (ACOS) goals, and keyword identification. Smart Creation helped lift ad-attributable sales by 408% for Sunnydaze Decor, an importer and advertiser of home and garden products for Net Health Shops.
Case Study
To launch a new greens supplement in the U.K., health and wellness company Lean With Lilly partnered with Adbrew and Seller Presto to boost monthly sales, increase visibility, and optimize ACOS on a tight budget. With Amazon Marketing Stream, the brand obtained hourly campaign performance information to increase bids during busy hours and decrease bids when traffic slowed. Ultimately, the ACOS decreased by 85% while the product’s conversion rate increased by 124%.
Case Study
When a household goods company in China wanted to improve their digital marketing efficacy in North America, JELLYSUB used Amazon Marketing Stream’s hourly data aggregation and SellerSpace’s hourly data analysis capabilities to analyze their Sponsored Products keyword performance for each ad placement. This combination set effective time-specific bidding strategies by reviewing insights, which helped optimize ad investments during periods of stronger click-through rates and conversion. JELLYSUB went on to see their Prime Day sales revenue increase by nearly 12x.
Case Study
When an auto-parts seller in China wanted to optimize their campaigns on Amazon, they teamed up with SellerKO, an operation-management software tool provider that specializes in offering ad analysis. Their real-time data-stream feature powered by Amazon Marketing Stream adjusted bids, ad budgets, and ad-placement bid ratios by time slot to help the brand rank in the top 10 of the “gas cans” category for auto parts in just two months. In addition, daily impressions increased by 100% and daily orders increased by 29%.
1 Source: (Amazon internal data, WW 2023)