Case Study
RESETTEC uses sponsored ads to help adapt to economic uncertainties and grow their business in Europe
Goals
- Increase sales despite economic uncertainties
- Drive brand recognition across Europe
Approach
- Applied a cross-product strategy using Sponsored Products, Sponsored Brands, Sponsored Display, and Brand Stores to reach new audiences
- Used Amazon Ads training videos and webinars to learn how optimize their campaigns
- Used Amazon partner companies and resources to manage taxes and customs
Results
- Increased sales by 40%
- Sustained quarterly growth and brand recognition across Italy, Spain, France, Belgium and Germany
Are you wondering how to grow your small or medium-size business (SMB) in an ever-changing customer landscape? You’re not alone. Meet RESETTEC. They’re a Spanish company that sells audio and video products from their brands BSL and Belson across Europe. Over the years, the company has increased their sales despite changing customer habits and economic uncertainties. Their marketing director, Jorge Galiana, attributes their success to evolving with their customers, using Amazon Ads tools, educational resources, and advertising products.
In this video, Galiana shares how the brand used Amazon Ads solutions to help boost sales and achieve long-term growth.
Watch Galiana share his tips for adapting to an ever-changing customer landscape.
Staying close to results
Galiana says optimizing their investments was the key to growing their sales by 40%*, and achieving a profitable return on ad spend (ROAS). The ad console provided them immediate access to their Sponsored Products, Sponsored Brands, Sponsored Display, and Brand Stores performance, allowing them to adapt fast based on results.
Having access to the results provided an immediate transformation of our entire business, as well as how we implemented lines and products, investments, timelines, and logistics.
— Jorge Galiana, Marketing Director, RESETTEC
Learning and adapting
Through Seller University and the Amazon Ads collection of webinars, the brand learned how to select the best keywords to target and how to optimize their budget. They also used Amazon partner companies and resources to understand regulatory changes with tax and customs, and navigate logistical challenges for selling internationally. “Based on the fact that we sell in different countries, Amazon Ads tools are essential for us,” said Galiana.
Encouraged by their quarterly growth, the company has set new double-digit growth targets to continue delighting their customers where they shop.
* Advertiser-provided data, Spain, 10/23-12/23