Case Study
Women-owned wellness brand, Juna, unlocks significant growth with Sponsored Products
July 03, 2024 | By Courtney Adams, Sr. Marketing Manager
Products used:
Goals
- Reach new customers
- Increase sales
- Improve visibility in a competitive market
Approach
- Launched Sponsored Products shortly after launching the brand on Amazon
- Advertised their hero product first, then expanded to other products
- Optimized campaigns towards top performing keywords
Results
- 300% growth in sales*
- Return on ad spend (ROAS) of 5.5*
Jewel Zimmer and Taylor Lamb, the co-founders of Juna, are on a mission to improve daily health challenges that many women face: poor digestion, detoxification, mood, and sleep. The small, California-based wellness brand, that launched in September 2019, formulates supplements using plant-based ingredients to help one’s body reset, rebalance and become more resilient to its unique stressors. In 2023, Juna wanted to find a way to grow their success by reaching new customers and increasing sales, which is what led them to Amazon Ads.
See how they used Sponsored Products to reach the right customers, and accelerate sales on Amazon.
Juna sponsorship campaign with Amazon Ads
The goal: Find new customers and grow their sales on Amazon
The Juna founders saw Amazon as a convenient destination for current customers to buy their products, and also saw it as an opportunity to reach new customers. In order to find a new audience on Amazon, they knew they needed to start advertising due to the competitive nature of their product category. Within one month of selling on Amazon, they launched their first Amazon Ads campaigns to drive product visibility and boost product sales.
Juna started with the basics of Sponsored Products, experimenting with different keywords to learn which performed best. They optimized their advertising by focusing on keywords with the highest engagement, and removing keywords with low engagement.
“Amazon's easy to use console makes it simple to set up and manage campaigns, monitor performance in real time, and adjust strategies as needed.”
The product strategy: Start with the hero product
Juna’s product strategy prioritized advertising their hero product, their Detox Drops, a product that helps promote digestion, energy, and overall health. They learned customers had an affinity for the product because of its clean ingredients and great taste. Based on the success of the Detox Drops, they began advertising other products, like their Detox Enzymes that help reduce bloating, and Nightcap Sleep Gummies designed to calm the body and promote restful sleep.
“Once we saw our Detox Drops success, we scaled the strategy to advertise our Detox Enzymes and Nightcap Sleep Gummies, further accelerating our sales.”
Juna Nightcap Sleep Gummies, Detox Drops, and Detox Enzymes on counter
The results: Significant annual sales growth
Within just one year, Juna saw 300% growth in sales, with a return on ad spend (ROAS) of 5.5.*
Reflecting on their journey from Amazon Ads beginners to skilled Sponsored Products advertisers, Jewel and Taylor suggest other small businesses start small and continue to scale what works.
“Start small, focus on your most popular products, and use the data from your Sponsored Products campaigns to continuously refine your keywords and targeting.”
*Advertiser-provided data, US, 2024