Emirates reaches U.S. travelers with Streaming TV, digital, and audio ads

Taking off with Amazon DSP

Amazon DSP offers brands the unique opportunity to reach their desired audiences in real time, optimizing ad placements based on data-driven insights. In the context of the Emirates campaign, this meant ensuring their message focused on the economy class reached those travelers who valued comfort and premium services on their flights.

To help ensure broad and impactful reach, the collaboration was extended across multiple digital advertising solutions through Amazon DSP

• On Streaming TV, Emirates ran video ads that helped them capture the attention of Leisure Travelers in the U.S. These non-skippable ads were cleverly placed alongside Premium Content on Freevee and Prime Video Channels.
• Through audio ads, Emirates reached U.S. listeners on Amazon Music on Smart Speakers and other connected audio devices.

Landing with results

Using the Amazon Shopper Panel survey, a tool that collects consumer feedback on products and advertisements, Emirates could effectively gauge the impact of their digital efforts, tracking brand awareness and the resulting lift. Video ads from the campaign achieved a 12% uplift in recall, while audio ads saw a 9% increase.¹ Additionally, the campaign enhanced the public's perception of Emirates, as indicated by the 6% uplift in brand favorability.² In essence, Emirates’ efforts with Amazon Ads didn’t just increase visibility but also strengthened their relationship with its customers.