Case Study
How DANISH ENDURANCE, an apparel company, drives brand success with the help of Amazon Ads
DANISH ENDURANCE is a family-owned business that started as a digital-first brand, selling high-quality running socks, exclusively on Amazon. Over the past decade, the company has grown, significantly, expanding its product range to include a diverse portfolio of outdoor and lifestyle apparel, with the help of Amazon Ads.
Episode 1
Learn the origins of DANISH ENDURANCE and how Amazon Ads helped them grow their brand from a single product to a global company, and the key role sponsored ads played.
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Episode 2
Find out how the brand leveraged Amazon Ads data and insights to optimize campaigns across different markets in Europe.
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Episode 3
Understand the strategic approach DANISH ENDURANCE takes to product selection, and how they rely on supply chain data, customer reviews, and Amazon Ads metrics to help guide decisions on product prioritization for advertising.
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Overcoming the challenge of standing out online
In the early stages of the business, DANISH ENDURANCE sought ways to reach and connect with customers in the online marketplace. They saw an opportunity to use Amazon Ads solutions as a strategic tool to help promote their products, establish brand recognition, and grow their customer base, even though they didn’t have physical stores.
Leveraging Amazon Ads for growth and expansion
The company began by running Sponsored Products campaigns on Amazon. This strategy allowed them to quickly reach relevant shoppers using automatic targeting. DANISH ENDURANCE found that this automatic approach helped them capture the attention of consumers searching for high-quality athletic and outdoor gear.
As the business continued to expand their ads strategy, DANISH ENDURANCE closely tracked key metrics, like advertising cost of sale (ACOS), new-to-brand customer acquisition, and click-through rates (CTR). This helped them understand what was working with their audience, and make improvements to their campaigns, while running their campaigns
Applying the insights they gathered, DANISH ENDURANCE thoughtfully expanded their Amazon Ads strategy: They combined Sponsored Products and Sponsored Brands campaigns, which helped to enhance visibility of their brand and products, build brand awareness, and drive customers directly to their Amazon Brand Store to showcase their product offerings.
From Digital-Native to Global Brand
As DANISH ENDURANCE's expanded to new marketplaces, they adopted a more tailored advertising approach with the help of Amazon Ads, allowing them to connect with customers in diverse international markets, effectively. For example, in Germany they found that customers were particularly interested in technical product features, while shoppers in Spain were more responsive to visually-appealing, colorful offerings. By developing products and marketing campaigns that resonated with local preferences, DANISH ENDURANCE was able to drive greater engagement and sales in these key markets.
Throughout their journey, DANISH ENDURANCE has tapped into the capabilities of Amazon Ads to navigate the constantly evolving online marketplace, enabling them to optimize their campaigns, and ensuring they focus on the right performance indicators to drive growth.
Today, DANISH ENDURANCE has grown from a small, digital-first brand into a globally recognized name in outdoor and lifestyle apparel.
As they look ahead, they plan to keep using Amazon Ads to help support their continued success.