Approved third-party providers
Last updated: February 14, 2025
Use of any third-party provider to serve and enhance ad content (including creative assets, pixels, and cookies) is restricted to certified technologies.
Ad Serving & Measurement Solutions
Certain products and placements do not support third-party ad serving. Also note that we do not accept internal redirects for Homepage Above-The-Fold Placement and Thank You Page placements. Please send iFrame/JavaScript tags for these instead.
The following table(s) is a comprehensive list of all currently certified technologies for ad serving, creative hosting, ad tagging, measurement, post bid ad verification, viewability, research studies, and similar services.
| Company Name | Vendor Type |
| Adform | Ad Serving Solutions |
| AJA | Ad Serving Solutions |
| Audience Project | Measurement |
| Branch | Measurement |
| Celtra | Ad Serving Solutions |
| Claritas | Measurement |
| Clinch | Ad Serving Solutions |
| Cognition Digital | Ad Serving Solutions |
| Comscore | Measurement |
| Crossix | Measurement, Research Studies |
| Crownpeak | Privacy |
| Data + Math/LiveRamp | Measurement, Research Studies |
| Dynata (fka ResearchNow) | Measurement, Research Studies |
| Eulerian | Measurement |
| Exactag | Ad Serving Solutions |
| Experian | Research Studies |
| Flashtalking | Ad Serving Solutions |
| Foursquare (fka Placed) | Measurement, Research Studies |
| Frequence | Ad Serving Solutions |
| GfK | Measurement, Research Studies |
| Ghostery | Privacy |
| Google Campaign Manager 360 (DoubleClick) | Ad Serving Solutions |
| InMarket (fka Ninth Decimal) | Measurement, Research Studies |
| Innervate | Ad Serving Solutions |
| Innovid | Ad Serving Solutions |
| Intage | Measurement, Research Studies |
| IQVIA | Measurement, Research Studies |
| IRI | Measurement, Research Studies |
| iSpot | Measurement, Research Studies |
| Jivox | Ad Serving Solutions |
| Kantar | Measurement, Research Studies |
| Kargo | Ad Serving Solutions |
| Kochava | Measurement, Research Studies |
| Lucid | Measurement, Research Studies |
| Macromill | Measurement, Research Studies |
| Marketing Evolution | Measurement |
| MarketingScan | Measurement, Research Studies |
| Mediametrie | Measurement, Research Studies |
| MeMo2 | Measurement |
| MMI (Method Media Intelligence) | Ad Verification |
| NCS | Measurement, Research Studies |
| Neural One | Measurement |
| Neustar | Measurement |
| Nexxen | Ad Serving Solutions |
| Nielsen Buyer Lift | Measurement |
| Nielsen DAR | Measurement |
| Nielsen EV | Measurement |
| Nielsen Market Lift | Measurement |
| Nielsen TAR | Measurement |
| NPD | Measurement |
| Samba TV | Measurement, Research Studies |
| SeenThis | Ad Serving Solutions |
| Sincro/Ansira | Ad Serving Solutions |
| Singular | Measurement |
| Tead Studio | Ad Serving Solutions |
| TrustArc | Privacy |
| Upwave (fka Survata) | Measurement, Research Studies |
| VideoAmp | Measurement, Research Studies |
| Virtual Minds | Ad Serving Solutions |
| Weborama | Ad Serving Solutions |
| XR Extreme Reach | Ad Serving Solutions |
Ad Verification Solutions
Ad verification via third-party vendors such as DoubleVerify, Integral Ad Science and Adloox is available on Amazon DSP via server-to-server (S2S) integrations. S2S measurement is privacy safe approach to third-party ad-verification. Amazon DSP supports third-party ad verification on creatives either hosted on Amazon DSP or on Third Party Ad Servers via S2S tags. Advertisers need to work with their preferred third-party vendors to get Amazon DSP specific S2S measurement tag to enable ad verification on their campaigns. Using S2S tags, advertisers can enable 3P ad verification on campaigns that use custom audiences as well.
| Company Name | Vendor Type |
| Adloox | Ad Verification - Viewability, Brand Safety, Fraud/Invalid traffic |
| Double Verify | Ad Verification, Viewability, Brand Safety, Fraud/Invalid traffic |
| Integral Ad Science | Ad Verification, Viewability, Brand Safety, Fraud/Invalid traffic |
Supported verification tags
| Ad type | Tag type | Action |
| Display | 1x1 | Obtain the tag from your preferred 3P and insert the tag in the creative settings |
| Display | JS (monitoring only) | Obtain the tag from your preferred 3P and insert the tag in the creative settings |
| Display | JS (Blocking + monitoring) | Obtain the tag from your preferred 3P and insert the tag in the creative settings |
| Video | 1x1 | Obtain the tag from your preferred 3P and insert the tag in the creative settings |
| Video | VAST tag | Obtain the tag from your preferred 3P and insert the tag in the creative settings |
| Video | VAST Tag wrapped with third-party Ad Server | Obtain the tag from your preferred 3P and insert the tag in the creative settings |
Third party impression and click tracking guide for Fire tablet and mobile ads
Impression tracking
Third party impression tracking is available for the Amazon Mobile Shopping website and app. Please note that we cannot accept JavaScript tags for any third party tracking on the Amazon mobile app. Amazon uses the same type of impression trackers for “link-in” creatives (e.g. those that link to another page on Amazon Mobile Shopping) and “link-out” (creatives linking anywhere customers spend time) Mobile Shopping). All impression tracking on Amazon Mobile Shopping is done by way of a 1x1 impression pixel.
| Scenario | Tracking Method | Action |
| Mobile Web Link-Out | 1x1 impression pixel | Provide your Amazon Trafficker with a 1x1 impression pixel |
| Mobile Web Link-In | 1x1 impression pixel | Provide your Amazon Trafficker with a 1x1 impression pixel |
| Mobile App Link-Out | 1x1 impression pixel | Provide your Amazon Trafficker with a 1x1 impression pixel |
| Mobile App Link-In | 1x1 impression pixel | Provide your Amazon Trafficker with a 1x1 impression pixel |
| Fire tablet | 1x1 impression pixel | Provide your Amazon Trafficker with a 1x1 impression pixel |
Q: What is a 1x1 impression pixel?
A: A 1x1 impression pixel is a snippet of code provided in order to track impressions 3rd party.
Click tracking
Click tracking is available for Amazon Mobile Shopping web and app link-in and link-out campaigns.
| Scenario | Tracking Method | Action |
| Mobile Web Link-Out | Click tracker redirect URL | Provide your Amazon Trafficker with a click tracker redirect URL |
| Mobile Web Link-In | Click tracker redirect URL | Provide your Amazon Trafficker with a click tracker redirect URL |
| Mobile App Link-Out | Click tracker redirect URL | Provide your Amazon Trafficker with a click tracker redirect URL |
| Mobile App Link-In | Click tracker redirect URL that links to a blank 1x1 image | Provide your Amazon Trafficker with a click tracker redirect URL that links to a 1x1 blank image |
| Fire tablet | Click tracker redirect URL or tracking ad URL | Provide your Amazon Trafficker with a click tracker redirect URL |
Amazon Mobile In-App click tracking – Link-In
The Amazon Mobile App templates allow Advertisers to track link in, in-app clicks by use of a click tracker redirect URL that links to a 1x1 blank image.
For Mobile Web and In-App placements, link to this gif: https://images-na.ssl-images-amazon.com/images/G/01/blank/1x1_b.gif
Q: What is a click tracker redirect URL that links to a 1x1 and why do we need it?
A: This type of click tracker loads a page with only a 1x1 gif. The Amazon ad trafficking team will use this tracker in conjunction with your specified landing page to track link-in, in-app clicks and direct the user to the intended landing page.
Certified third party tracking for Fire tablets and mobile ads
Impression and click tracking is supported for link out and link in campaigns.
Requests for third-parties that are not already qualified must be submitted for certification to Amazon at least 30 days in advance of the applicable campaign.
No pixels or tags beyond DoubleClick’s are permitted in secure Mobile pages such as the Thank You Page.
The following table is a comprehensive list of all currently certified third party ad tracking for mobile ads:
| Third Party | North America | Europe | Japan |
| DoubleClick* | X | X | X |
* Requires “cachebuster” implementation.
Advertising Policies
- ADSP Account Suspension for Malvertising Policy
- Advertising and the EU General Data Protection Regulation
- Advertising and the BR General Data Protection Law
- Advertising on Alexa Guidelines and Acceptance Policies
- Amazon Ads API policies
- Amazon Ads Guidelines and Acceptance Policies
- Amazon Ad Server Advertising Policies
- Amazon Branded Peak Shopping Events Advertising Policies 2023
- Amazon brand usage guidelines
- Amazon DSP additional policies
- Amazon pixeling guidelines
- Automated guaranteed platform policy
- Book advertising guidelines and acceptance policies
- Brand creative guidelines
- Brand Profile Content guidelines and acceptance policies
- Catastrophic events advertising policy
- Creative delivery lead times
- Fire TV guidelines and acceptance policies
- General policies
- MMP measurement URLs for app advertising
- On Box Ads, Bags, and Inserts guidelines and acceptance policies
- Product terms
- Remarketing and conversion pixel requirements
- Sponsored ads guidelines and acceptance policies
- Sponsored ads additional policies
- Posts content guidelines and acceptance policies
- Stores guidelines and acceptance policies
- Streaming TV ad policies
- Technical guidelines
- Twitch advertising guidelines and acceptance policies
- Waiver announcement