Amazon Ads Seller Trainer Programme (CN)
Share experiences and grow together. The Amazon Ads Seller Trainer Programme welcomes you to sign up and become a seller trainer.
Programme introduction
Amazon Ads launched the Seller Trainer Programme in January 2020. We are looking for advertising experts with rich practical experience in marketing to share their experience and practical cases in various formats to help Amazon sellers improve performance. Meanwhile, seller trainers can build up their professional profile and enhance their communication among peers.
Welcome to the Amazon Ads Seller Trainer Programme
Benefits for seller trainers
As a seller trainer, you will:
- Communicate closely with Amazon Ads to get advertising information and practical guidance
- Get official certification, and deliver training sessions with an Amazon training manager
- Participate in the latest advertising betas
- Join the Seller Trainer group, and gain experience through in-depth communication with advertising experts
- Join various activities at Amazon to explore more networking opportunities
- Build your personal profile, expand your influence and social circle and improve your speaking and presentation skills
- Have the opportunity to receive advertising discounts
The main forms of cooperate between Amazon Ads and Seller Trainer are as follows:
- National online live broadcasts
- Regional sharing and communication offline
- Co-creation of quality training content
- Cooperative publicity with social media
- Mutual cooperation in marketing and promotion
Candidate requirements
Basic requirements
- Amazon sellers with advertising experience
- Trainers with advertising experience
- Advertising and social media experts in the cross-border e-commerce industry
Qualifications
- Be familiar with Amazon Ads solutions for more than one year
- Be able to summarise experiences and share practical cases
Recruitment process
Step 1: Click on the registration button to submit information
Step 2: Receive application confirmation from Amazon Ads
Step 3: Prepare for the candidate presentation and feedback session
Step 4: Pass the review and become a seller trainer
Programme members intro
Please refer to the list below of active Seller Trainers (the list is updated quarterly).
Lin Pengxiang (Troy)
Principal of MoonSees, founder of “labelling ads strategy” and “massive low-cost ads strategy”
Chen Qinglin (Laochen)
Seller of seven years, founder of “incremental ads strategy“ and ”miniature ads strategy” specialises in product selection analysis and ads refined operation management.
Zhang Yongfeng (Logen)
Amazon seller of six years, helping more than 2,000 Amazon sellers mature.
Zhang Chu (Feifei)
Eleven years of cross-border e-commerce experience, comprehensive seller, vertical category brand overall marketing seller, European and American operations and promotion expert, familiar with private-brand social media operations, brand visual identity system and DTC brand marketing.
Zeng Dewei (Davie)
Seller with eight years of experience in Amazon Stores operations, Amazon best-selling shop operator with focus on using Amazon Ads to launch a highly refined business model, selling more than 500 orders of a single product a day, operating Amazon 3C category, kitchen supplies, gardening, home decoration and outdoor products.
Yan Rong (Nemo)
Sellers with six years of experience in fine operation of the Amazon Ads platform, experienced in categories such as home, kitchen, toys, sporting goods; operating $10 million shops incubating sellers who have made breakthroughs in sales up to $1 million.
Deng Shubo (Paco)
Seller of Guangzhou outdoor sports brands.
Lu XiaoLingfei
Founder of Apollo PPC, master’s degree in astrophysics and ads practice expert.
Wang Fang (Neo)
Seller who is passionate about teaching and selling goods, explores a variety of operational rules and models, and an operation practitioner.
Wang Fei (Feige)
Amazon Ads Community Ambassador, founder of the advanced seller knowledge community Haimai Island, experienced in analysing Amazon advertising solutions, familiar with refined operational solutions.
Wen Hao (Kris)
Sellers with eight years of experience in Amazon operations, and specialises in advertising operations and brand building.
Wu Fan (OOTO)
Seller with 10 years of experience in Amazon operations who is passionate about streamlining and popularising operations and focusing area of advertising optimisation through analysis.
Zhou Yanqiang (Sue)
Seller who focuses on high-priced goods, and specialises in brand advertising integration and brand building of vertical categories.
Ye Pengfei (Xupeng)
Clothing category operation expert and a best-selling author.
Yang Menglong (Lawrance)
Explorer of Amazon Ads, Amazon Ads solution expert and a $100 million store ad trader.
Chen Hanzhen (Steve)
Experienced Amazon brand seller.
Chen Jianhui
European- and American-selected goods brand owner.
Hu Chunwei (Flord)
South China core seed seller with eight years of experience, a $100 million store operator, and skills at selected goods brand advertising.
Lv Huawei (Martin)
South China core-seed seller, senior seller of lamps and experience advertising high-priced products.
Ling Yun
Sellers with more than 10 years of experience in traditional foreign trade, focus on product selection and fine operation.
Sun Guanwen
Sellers with five years focusing on Amazon European and American marketplaces, his domain is combining multiple tools to optimise sponsored ads.
Chen Sibiao
Co-founder of Seller Motor.
Su Shengyu (Shawn)
Amazon seller of five years focusing on Amazon operation methods.
Chen Yanhong (Vicky)
Amazon seller of six years in the clothing category, focusing on brand operation and advertising strategy building.
Wu Zhen (Kevin)
Sellers with more than 10 years of experience in analysis and operations.
Han Dahai (Wayne)
Amazon seller of five years, focused on analysis and off-site promotions.
Chen Bin (Salter)
Researcher of advertising system and push logic, with a deep understanding of small and medium-size sellers’ advertising pain points.
John Chin
Fluent in Hong Kong–style Mandarin, and creates brands with personality and reputation at small marketplaces in Japan, Canada and more.
Zhang Jianjun
Amazon Ads Community Ambassador, focusing on beauty category ads promotion.
Li Hui (Rainie)
Sellers with seven years of experience in Amazon operations, specialises in selected operation and brand building.
Zhang Sizhao (Robbie)
COO of 4KMILES business, with 14 years of experience, former $1 billion Amazon trader whose monthly sales peaked $30 million and built three brands from scratch, selected as one of Amazon’s top 100 Global Store Brands in 2019.
Gao Min (Jenny)
Sellers with eight years of experience in Amazon operations, experienced seller of tools category.
Cao Pengpeng (Mark)
Sellers with six years of experience in refined operation, good at comprehensive analysis based on product history sales, advertisements, inventory and capital input, applying classified and accurate operation of products to achieve comprehensive optimization.
Mi Gu
Sellers with eight years’ experience in Amazon operations and six years of experience in Amazon-related training, skilled in refined operation to create best sellers and trained a number of sellers whose annual sales exceed $100 million.
Ma Zhenhao (Eric)
Bachelor’s degree in computers and master’s degree in finance from Oxford, founder of Xuggest, and provides insight into internet marketing operation and traffic operation.
Chen Yingyu (Lumtics)
Six years of experience, active mainly in the U.S. and Mexico, and is adept at operation and promotion of home, gardening and tool category goods.
Kang Jing (Olivia)
$10 million budget advertising trader, achieving annual output of more than $100 million for successive years.
Huang Qinhui (Mr Huang)
Exclusive consultant of a number of cross-border e-commerce companies, Amazon professional operation seller creating a record of daily sales of $300,000, with a focus on Amazon toys and home categories, best-sellers rank in multiple subcategories and operation analysis.
Yu Tao (Johnny)
Head of global operations for one of Amazon’s successful sellers, focused on smart home and security products.
Chen Xinxin (Kimi)
Operator for one Amazon successful seller of eight years committed to European household lighting products, and ads analysis and optimisation.
Cai Guixiong (Bennett)
Amazon Ads Community Ambassador and Amazon South China seed seller, rolling out 22 popular products. An expert at launching hot ASIN in an overwhelming style, familiar with home, outdoor and electronic categories.
Chen Guopeng (Xiao Boer)
Co-founder of Startosea, six years of working at cross-border e-commerce company, providing knowledge sharing and experience exchange. An expert in operations promotion, analysis and optimisation, and advertising strategy.
Wang Yiting (Rosy)
Sellers with six years of experience in Amazon operations, mainly focusing on outdoor sports, luggage, household and outdoor supplies categories, skilled in refined operation management, and a leader of a team active in the E.U., U.S., Japan, Australia and other multinational marketplaces.
Wang Yuezhi (Daoge)
Founder of Chengdu Dala cross-border e-commerce Company and expert in analysis, with unique insights into advertising strategy.
Zheng Dan (Janine)
Sellers with four years of experience in SEM, addressing ads problems in line with optimisation objectives.
Gianmarco
An Amazon seller with million-dollar annual sales and well-known podcaster (The Seller Process), who’s experienced in helping sellers improve their brands and sales performance.
Ning Xiaolong (Longge)
Sellers with six years of experience in Amazon operations and an expert in promoting new products and ads integrated application, focusing on the top 10 U.S. gardening products and fine control of FBA process logistics.
Chen Xiangyin (Taomao)
Senior Amazon shop business operator with six years of experience, familiar with the US, Europe and Japan outlets, as well as a number of large categories.
Lin Mingfeng (Simon)
Five years of experience in frontline operations, creating top 10 links of multiple categories within one year of entrepreneurship.
Ye Haiyan (Halie)
Amazon Ads Community Ambassador, four years of operation experience, and product mining cultivation in a certain category and optimisation of advertising cost of sales (ACOS).
Chen Si (Yohan)
Ads specialist with annual sales of advertised hitting $50 million and skills at mining information.
Zhang Qi (Book)
Senior Amazon operation with four years of experience at ads combination strategy, analysis and optimisation, and shop diagnosis.
Mo Jingwen (Eva)
Senior Amazon operations officer with three years of Amazon Ads experience, committed to the European household vertical category.
Zhang Xu (Seven)
A seller of nine years in cross-border e-commerce business and six years of Amazon practical operation experience; familiarity with Amazon Ads and ads combination strategy.
Liu Chao (Clarie)
Former big account manager for Amazon Ads and an expert in Amazon Ads budget planning and strategy analysis.
Zhou Huimin (Linda)
Sellers with five years of experience in cross-border e-commerce, a $10 million store operator who built a team from scratch with annual sales exceeding $20 million.
Wang Hao (Michael)
Sellers with seven years of Amazon operations experience, an expert in analysing advertising cases, testing various advertising strategies and HPC (health and personal care) category in the US marketplace, and a leader of a team with annual sales exceeding $10 million.
Jin Xiaoyi (James. J)
A $100 million Amazon seller with more than seven years of operational experience, with a single ASIN reaching $300,000 sales in launch month of 2019, a clothing category that achieved annual sales of $20 million in 2020, an apparel category hitting sales of $20 million a year and a focus on analysing cross-border operation methods and creating refined, replicable operation teams and management models.
Li Zhongwei (Kid)
Seller Trainer with an MBA, five years of consulting and practical experience, and skills at integrating Amazon reports and tools, driving product selection, optimisation and promotion.
Yang Mingjian (George)
Chief trainer of iChannelSolution Advertising Institute, star lecturer at Dolphin School, experience with a $100 million sellers’ boutique-brand organization upgrading, scientific stock and inventory management, company brand positioning and upgrading, and establishing advertising operation systems, visual improvement systems and customer service systems.
Guo Liusuo (Shawn)
A top seller in the clothing category with seven years of experience, an analyst and digital gamer with a degree in financial markets from Yale University, a lecturer at Apple Inc., and the Zhonghe cross-border business school CEO.
Xue Songbai (Echo)
Seller of six years who achieved $100 million sales multiple times and has a focus on analysis.
Shen Feixia (Miya)
Co-founder and COO of Sanhang Technology and KA overseas planner who started Amazon’s cross-border business in 2016. They’re committed to EU and US marketplaces and on-site optimisation.
Hu Man (Allen)
SparkX marketing general manager with 15 years of overseas cross-border experience, a digital marketing expert familiar with EU and US advertising marketing strategies.
Mao Yida (Cloud)
Amazon Ads Community Ambassador with seven years of Amazon operation experience, specialised in home, home appliances and tools categories, with a focus on planning Amazon operation for small and medium enterprises.
Xu Haitao (Simon)
Twenty years of experience in foreign trade and seven years of Amazon training experience, a commitment product selection and popular product development in the UK, Germany, US and Canada; focusing on home, outdoor and electronic and clothing categories; familiar with keyword marketing and Amazon brand marketing.
Zeng Jianmin (Hamburger)
Chief lecturer of iChannelSolution Advertising Institute, experienced in Amazon Ads analysis and advertising.
Chen Tianzhen (Cheese)
Operation officer of Amazon for five years, gold-medal lecturer of iChannelSolution Advertising Institute, adept at product life cycle advertising combination strategy, committed to advertising refine operation at EU and US marketplaces.
1 Amazon Ads Senior Seller Trainer: Those joining the programme for more than one year, with stable output of high-quality contents and actively providing cooperative supports in multiple channels.
2 Amazon Ads Seller Trainer: Those joining the programme and active in cooperation, excluding those who have quit the programme.
3 Amazon Ads Partner Trainer: A Seller Trainer recommended by Amazon Ads Global Certification partner agencies.