Launch announcement

Customers can now upload standard display creatives in bulk via Amazon DSP bulk sheets, reducing time and manual effort.

The new customer experience is shown below.

1. Navigate to the “Creatives” tab > select “bulk upload” from the dropdown menu.


Select bulk upload

2. In the “Amazon template” tab, download blank XLSX template.


Download the template

3. Follow the instructions in the template in the “Standard Display” tab


Select “standard display” tab



Fill in the bulksheet

4. Follow on-screen instructions to upload your XLSX file and image zip folder.

In 2023, we launched standard display, a new multi-asset creative to consolidate 3 legacy single-asset creative types (Image, Image Mobile O&O and Image Mobile AAP). Internal data shows that standard display reduced the time to build a set of creatives by over 70% and doubled the number of assets used in a campaign, which improves campaign delivery. A key feedback we heard from customers who haven’t yet switched from legacy image creatives to standard display is the lack of bulk upload support.

With this launch, customers can use bulksheets to further streamline the process of uploading and managing creatives, saving valuable time and resources. It can also enhance accuracy and reduce the risk of errors, due to its validation and error handling capabilities.

• Self-service

• Amazon DSP