Launch announcement

Sponsored Products launches campaigns with presets via the Amazon Ads console. Advertisers can now launch new Sponsored Products campaigns with preset campaign settings such as daily budget, bidding strategy, targeting strategy and associated bids. With this feature, advertisers receive a list of eligible products that are good candidates for advertising based on their sales potential, and receive all the campaign settings for those products. These pre-populated campaign settings are based on historical performant campaigns with similar products and are tailored to the products being advertised. New products (launched <90 days ago) and products with excess units (> 90 days of supply) are eligible. Advertisers also receive estimated performance information such as clicks and conversions for each campaign.

This feature helps advertisers identify good candidates for advertising based on the products’ sales potential and provides all the campaign settings tailored to the product being advertised. This enables advertisers to quickly set up targeted campaigns. Advertisers can launch their campaigns with the presets as-is or make edits as needed. By launching campaigns with presets tailored to their products, advertisers can also learn how to set up their own campaigns.

• Self-service
• Sellers

• Advertising console