Launch announcement

Amazon’s sponsored ads products: Sponsored Products and Sponsored Brands are now available for authors in India, Mexico and Netherlands. If you are already advertising in other countries then you can continue using your same ads account and marketing strategies to create ads in these countries. If you are new to advertising refer our advertising guide for authors to get started on ads.

Visit Amazon ads registration page to register for ads and begin advertising.

Sponsored ads can help boost visibility, attract more readers, and drive sales with eye-catching ads. These ads can appear in high-visibility placements on Amazon, such as on the first shopping results page and on product pages, plus other places where shoppers spend their time, including third-party destinations and owned-and-operated channels.

Benefits of using sponsored ads:

• Drive sales with a few clicks: Takes shoppers directly to the product detail page and can help boost sales of individual products by making it simple for customers to browse or buy in just one or two clicks.
• Optimize for your budget: You only pay when a shopper clicks your ad, ensuring your investment is spent on engaged customers.
• Advertise smarter with informative insights: The reporting dashboard provides key metrics on ad performance, helping you optimize your campaigns.
• Reach consumers with relevant messaging: Select from flexible keyword and product targeting options and recommendations to reach relevant shoppers, helping you optimize your campaigns.

• Authors

• Advertising console
• Amazon Ads API

The Sponsored Ads API now fully supports authors to create and manage campaigns. Refer to the Sponsored Brands API Overview and Sponsored Products API Overview for more information.