Launch announcement
Shorter campaign minimum run time for Amazon Audience Guaranteed (beta)
February 09, 2023
What’s launched?
With this beta feature launch, Amazon Ads has reduced the minimum flight length of self-service Streaming TV Audience Guaranteed, Streaming TV Local Premium Reach, and Streaming TV Value Reach products from seven days to five days. This updated capability is available in open beta and leverages an advertiser’s fixed cost per mille (CPM) with prioritised delivery while serving in the same quality content across Amazon Streaming TV supply sources (Freevee, Fire TV entertainment and news channels, Twitch and third-party Streaming TV apps via Amazon Publisher Direct).
Why is it important?
Previously, advertisers did not have a self-service option to run Amazon Streaming TV campaigns for less than seven days. Now, brands can run flights with a minimum length of five days using their fix CPM and prioritised delivery to help drive traffic during key product launches, peak shopping periods, theatrical releases, tune-in promotions or other timely, short flight promotions.
Where is the feature available?
- North America: United States
Who can use it?
- Self-service Streaming TV advertisers and agencies
Where do I access it?
- Amazon’s Audience Guaranteed, Local Premium Reach, Value Reach Streaming TV products in Amazon DSP
You spoke, we listened
This launch or feature update is as a result of advertiser-driven feedback