Launch announcement
Optimize short-flight campaigns with Amazon DSP recommendations
November 20, 2024
What launched?
We’ve expanded our Amazon DSP recommendations to support campaigns running seven days or less. This update enables our machine learning models to provide more timely and relevant optimization suggestions for campaigns during peak shopping events like Prime Day or Black Friday.
Recommendations are now visible on the when you have a relevant alert.
Why is it important?
Advertisers can now benefit from Amazon DSP recommendations to help their orders pace during peak shopping events, helping them to quickly identify and address issues. Our recommendations are actionable with a single click, helping advertisers focus their time on what matters.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden, Poland, United Kingdom, Austria, Luxembourg, Ireland, Denmark, Finland, Norway, Belgium, Turkey
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, China, Singapore, New Zealand
Who can use it?
- Self-service advertisers on Amazon DSP
Where do I access it?
- Recommendations for short-flight campaigns are available through both the Amazon DSP user interface and the recommendations API. Advertisers will see these recommendations in the integrated guidance panel and can implement them with a single click, or access them programmatically through the API.