Launch announcement
Schedule based bid rules now available for Sponsored Products
6 November 2023
What’s launched?
We’re launching schedule bid rules for Sponsored Products campaigns, so advertisers can set up bid rules that increase bids at specific times of the day, days of the week and date ranges.
Schedule Bid Rule – Default view
Schedule Bid Rule – Choosing start time
Schedule Bid Rule – Choosing end time
Why is it important?
Before today, Sponsored Products advertisers used campaign manager to adjust their bids multiple times a day to capture different performance on different days of the week. With the launch of schedule bid rules, advertisers can automate their bid changes without missing sales opportunities. Advertisers can also utilise new hourly performance reporting to find the times of day that your campaigns are performing best, and set rules for those time periods to help boost performance.
Where is the feature available?
- North America: United States, Canada, Mexico
- Europe: Germany, Spain, France, Italy, United Kingdom
- Asia Pacific: India
Who can use it?
- Managed service
- Self-service
- Vendor
- Seller
Where do I access it?
- Amazon Ads console
- Amazon Ads API
You spoke, we listened
This launch or feature update is as a result of advertiser-driven feedback