Launch announcement

Advertisers can now use the responsive e-commerce creative (REC) to make ads for most ad sizes that come to ADSP. REC automatically optimises by selecting the best combination of added product ASINs and ad variations to drive performance for your campaign. Previously, advertisers could use a single REC creative to generate up to 13 predefined sizes. This restricted advertisers to a handful of sizes. This new product launch allows advertisers to use a single REC form to create responsive ads in all traditional sizes (please see table below). Advertisers still have the choice to make ads for predefined sizes if they want to target certain ad slots.

What is the customer experience?

1. Under the creative, click on ‘Creative Creative’ and select ‘responsive e-commerce’ as the creative type
2. Add the ASINs or products they want to use to the creative form

3. Select whether to ‘Optimise between all ad variations’ or ‘Choose specific ad variations’. REC allows advertisers to generate four ad variations: Shop now, Add to basket, Voucher and Customer Review. ‘Optimise between all ad variations’ is selected by default.

4. Advertisers can choose to use either the default product image from the product detail page or an advertiser-generated custom image. Advertisers can upload a single image, which we can be used to fit all available ad sizes. The custom image must be of high resolution and quality, at least 600 px by 600 px and 5MB or smaller. For more direct management of the generated creative, we recommend uploading three custom images: a square image (1200 px x 1200 px or 1:1), a tall image (900 px x 1600 px or 9:16) and a wide image (1200 px x 628 px or 1.91:1).

5. Advertisers can choose to include or add a custom logo, custom headline and disclaimer as extra elements to your creative, along with the custom image or the default product image.
• Brand logo: image should be at least 600 px by 100 px and no larger than 1MB.
• Headline: up to 50 characters.
• Disclaimers: up to 60 characters in length for products that require them. To determine whether your product requires a disclaimer, please visit the Policy page.

6. The advertiser then selects either ‘Use responsive sizing’, which generates responsive ads or ‘Create ads for specific sizes’, including 160 x 600, 245 x 250, 300 x 50, 300 x 600, 320 x 50, 350 x 420, 414 x 125, 650 x 130, 728 x 90, 970 x 250 and 980 x 55.

Advertisers can now use this new REC to respond to the vast majority of IAB (Interactive Advertising Bureau) and non-IAB ad sizes. This allows you to reach more ad viewers, leading to increased inventory availability across various ad sizes, such as banners, squares, leaderboards and more, both on-site and off-site. By taking advantage of this new product, advertisers can maximise their campaign delivery rate.

• Managed service
• Self-service

• Amazon DSP