Launch announcement

We have expanded the Asset-Based Creative (ABC) offering to serve on standard display ads (banner type ads). ABC enables advertisers to uploaded assets, such as images, logos, headlines, brand names, body text, disclaimers, and Calls-to-Action, to quickly create ads that helps audiences to any website. ADSP dynamically assembles and brings the uploaded components into standard display ads. These standard display ads in ABC are size-responsive and can adapt to generate an ad for any ad size.

In addition, ABC now allows advertisers to upload multiple assets for certain fields. Our machine learning creative optimization model then optimizes and selects the components for the ad, based on the advertiser's target audience. We plan to continuously refine this creative optimization model to enhance ad performance.

In summary, ABC provides the following features:

• Automated ad creation, reducing reliance on Creative agencies
• Targeting options for in-feed Native, standard display, or both
• Fully responsive sizing ads : create ads for a wide variety of ad sizes, including most IAB and non-IAB sizes.
• Ability to upload multiple assets per field
• Dynamic creative optimization : Ad adapts to audience preference , enabling higher conversions

This enhancement provides advertisers more flexibility in how they can deploy their creative investments. Using the same component or assets, advertisers can now advertise across both native and standard display from a single creative solution. The automated ad creation allows advertisers to reduce the cost of using creative agencies by relying on Amazon Ads ML models to populate the contents of their ads. This expanded implementation of ABC empowers advertisers to achieve their goals in a more streamlined, cost-effective manner. ABC also allows advertisers to achieve better creative KPIs for their campaigns by relying on Amazon’s ML for creative optimization.

• Managed service
• Self-service

• Amazon Ads API
• Amazon DSP