Launch announcement
Image generator (beta) is now available in India, Japan, Australia, and additional European locales
November 5, 2024
What launched?
We’ve expanded Image generator to India, Japan, Australia, Sweden, Netherlands, Poland, and Belgium
Why is it important?
Image generator is a generative AI solution designed to remove creative barriers and enable brands to produce lifestyle imagery that can help improve their ads’ performance. Prior to this launch, advertisers were required to produce their own lifestyle images. Now, advertisers can access Image generator, either directly within the creative building flow across Amazon ad products, or via the standalone Image Generator tool in Ad Console. Upon entering the Image generator experience, advertisers can select or upload a product image, control the look and feel of the output image by choosing themes, providing a text description or editing the position and scale of their product.
Where is the feature available?
- Europe: Sweden, Netherlands, Poland, and Belgium
- Asia Pacific: Australia, India, Japan
Who can use it?
- Eligible advertisers across Sponsored Brands, Sponsored Display, Amazon DSP, and Stores
Where do I access it?
- Advertising console
- Amazon DSP