Launch announcement
Amazon DSP campaign and creative APIs are now generally available
January 09, 2025
What launched?
The campaign and creative management APIs enable Amazon DSP users to create, read and update their Amazon DSP campaigns, ad groups, targets, and creatives via a programmatic interface. Technology providers and advertisers can use these APIs to develop new trader experiences within their own applications and run Amazon DSP campaigns within their existing workflows. To enable end-to-end campaign management, these new resources can be used together with the audience and deal resources.
Why is it important?
Customers can use the campaign and creative management APIs to simplify campaign and creative creation, reduce the time it takes to activate a new campaign, quickly associate creatives to ad groups, and automate optimizations to maximize campaign performance. These new campaign management endpoints unlock the following capabilities:
- Store Amazon DSP campaign data locally for all the advertisers you manage by retrieving campaign, ad group, target, creative, and creative association objects using our batch read APIs.
- Simplify campaign, ad group and creative creation workflow by using our new APIs in conjunction with our existing audience and deal resources.
- Automate custom optimizations across campaign, ad group and targeting settings: Use performance reporting in conjunction with the ad group endpoint to inform bid and budget optimization decisions. Or, use our endpoints to experiment with new audiences or remove audiences that are underperforming.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, New Zealand, China, Singapore
Who can use it?
- Self-serve advertisers and their partners with access to Amazon DSP can access all of these resources through the Amazon Ads API.
Where do I access it?
- Amazon DSP
API specific
To get started, check out the documentation below.
| Campaign Management | Creative Management | Creative Associations |
| Developer guide | Developer guide | Developer guide |
| Migration guide | Migration guide | Migration guide |
| Reference documentation | Reference documentation | Reference documentation |