New Sponsored TV releases make it easier than ever to reach relevant audiences and measure performance

TV viewing has changed in the last decade. Consumers are moving to streaming TV from linear, and these consumers are getting harder to reach. Sponsored TV enables you to reach incremental and relevant audiences that aren’t watching linear TV, based on Amazon’s first-party shopping and streaming signals - with no minimum spend or fees. These new features offer advertisers a unique opportunity to enhance their advertising efficiency and effectiveness.

Amazon Audiences allows advertisers to connect the language used in their overall brand marketing strategy to their Sponsored TV campaigns; for example, “Outdoor Enthusiasts” or “Environmentally Conscious Shoppers”. Cumulative and Household Reach metrics helps give a comprehensive understanding and measure of relevant audiences, and by reaching audiences who have already engaged with a brand's Sponsored TV ads via new remarketing segments in Sponsored Display, advertisers can increase touchpoints and drive lower funnel engagement and conversions. The ability to reconnect with viewers who have been primed by a TV ad enhances and empowers brands to maintain a continuous conversation with their customers.