Launch announcement
REC Creative form with the Image Gen Widget
October 16, 2024
What launched?
Amazon Ads expanded AI image generation (beta) to Amazon DSP advertisers in the North America, India, France, Germany, Italy, Spain, and the UK. Advertisers can now use AI-generated images in their Amazon DSP ad campaigns at no additional cost.
REC Creative form with the Image Gen Widget
Why is it important?
Image generator is a generative AI solution designed to remove creative barriers and enable brands to produce lifestyle imagery that can help improve their ads’ performance. Prior to this launch, Amazon DSP advertisers were required to produce their own lifestyle images. Now, advertisers can access Image generator using Responsive eCommerce Creative (REC), an ad experience under Component-based Creative (CBC). Upon entering the image generation experience, advertisers can select their Amazon product image or upload their own, control the look and feel of the output image by choosing themes, providing a text description or editing the position and scale of their product.
Where is the feature available?
- North America: United States, Canada, Mexico
- Europe: Germany, Spain, France, Italy, United Kingdom
- Asia Pacific: India
Who can use it?
- Self-Service Amazon DSP users
Where do I access it?
- Amazon DSP → Component Based Creative