Standard media
Amazon sites support the most popular and effective standard ad units.
| Ad placement | Creative dimensions | Max. File weight | File format |
| Home page | 300 x 250 px | 200 kb HTML, 40 kb static (50 KB FR, IT, ES, JP) | HTML, JPG, GIF, PNG (Third-party HTML guidelines) |
| Detail page | 300 x 250 px | 200 kb HTML, 40 kb static (50 KB FR, IT, ES, JP) | HTML, JPG, GIF, PNG (Third-party HTML guidelines) |
| MP3 detail page ATF | 300 x 250 px | 200 kb HTML, 40 kb static (50 KB FR, IT, ES, JP) | HTML, JPG, GIF, PNG (Third-party HTML guidelines) |
| Read all reviews | 300 x 250 px | 200 kb HTML, 40 kb static (50 KB FR, IT, ES, JP) | HTML, JPG, GIF, PNG (Third-party HTML guidelines) |
| Thank you page | 300 x 250 px | 200 kb HTML, 40 kb static (50 KB FR, IT, ES, JP) | HTML, JPG, GIF, PNG (Third-party HTML guidelines) |
| Search skyscraper | 160 x 600 px | 200 kb HTML, 40 kb static (50 KB FR, IT, ES, JP) | HTML, JPG, GIF, PNG (Third-party HTML guidelines) |
| Thank you page | 300 x 600 px | 200 kb HTML, 50 kb static | HTML, JPG, GIF, PNG (Third-party HTML guidelines) |
| Select a payment method page | 180 x 150 px | 15 kb | JPG, GIF, PNG |
Medium rectangle
Medium rectangle on the Amazon home page, 300x250
Dimensions and file weight
300 x 250 pixels, 200 kb max. HTML or 40 kb static (.jpg, .gif, .png)
50 kb max. (FR, IT, ES, JP)
Description
From the homepage to customer reviews, above the fold or below – the medium rectangle is a frequently appearing and versatile unit.
Locale support
US, MX, CA, UK, DE, FR, IT, ES, JP, IN. MP3 detail page ATF (US only).
Serving
Site served and third party (IFRAME only over https:)
Wide skyscraper
Wide skyscraper on an Amazon search page, 160 x 600
Dimensions and file weight
160 x 600 pixels, 200 kb max. HTML or 40 kb static (.jpg, .gif, .png) 50 kb max. (FR, IT, ES, JP)
Description
Reach customers while they’re actively engaged in a product search with the wide skyscraper unit on search results.
Locale support
US, MX, CA, UK, DE, FR, IT, ES, JP, IN
Serving
Third party (IFRAME only over https:)
Half page
Half-page ad on an Amazon thank you page, 300 x 600
Dimensions and file weight
300 x 600 pixels, 200 kb max. HTML or 50 kb static (.jpg, .gif, .png)
Description
One of the largest advertising placements on our site, the half-page ad on the thank you page gives you a large canvas to showcase your brand or product.
Locale support
US, MX, UK, DE, JP
Serving
Third party (IFRAME only over https:)
Payment selection ad unit
Payment selection ad on the manage your payment methods page, 180 x 150
Dimensions and file weight
180 x 150 pixels, 15 kb max. static only (.jpg, .gif, .png)
Description
A unique opportunity for payment providers to serve messaging as the customer reaches into his/her ‘wallet’ as he/she prepares for checkout.
Locale support
US, UK, FR
Serving
Site served
Related Policies
Asset checklist
- Pre-existing standard ad units for reference
- High-res layered .PSD files (product shots and/or lifestyle imagery)
- Logos (vector format, .ai or .eps)
- Any backgrounds or key art
- Fonts (.otf or .ttf)
- Advertising copy
- Brand guidelines
- Clickthrough URL or Hero ASIN