Click to full-screen video

Click to full-screen video is a destination type that enables advertisers to brand a video playback experience on the Fire tablet. Tapping on the call-to-action button opens a full screen video that begins playing automatically. In addition to standard media controls, the video can contain either one or two call-to-action buttons at the top-left corner of the screen; these buttons are optional and are only visible when the media controls are active. The video ends on a branded “end slate”.

Click to full-screen video call-to-action buttons may be added to any of our current creative executions, including Animated Wake Screens, Amazon Video Ads or Panels.

Fire tablet wake screens support up to two buttons, where one is a click to full-screen video button. Call-to-action text should clearly communicate the expected experience to the customer (i.e. Watch video, Watch trailer).

Once the customer has tapped on the call-to-action button, the video begins playing automatically in full screen with up to two optional buttons overlaid on the video. Buttons (if applicable) appear when video controls are visible.

The video resolves on a full-screen end slate with a chosen image from the video. A headline, short description and button(s) appear on top of the image. From here, customers may replay the video or tap on a call-to-action button.

Video guidelines

Always provide a high-quality version of a video. Note that we cannot edit or alter your video content; please provide final video assets.

Overlay guidelines

• Up to two optional buttons in the overlay – tapping these buttons directs the user to an Amazon shopping page, custom landing page or external tablet-optimised URL.
• The same buttons and accompanying links that appear on the overlay during playback are used on the end slate.
• All button sizes and positions are native and fixed; these cannot be altered.
• Overlay text is optional; if included, adhere to the following specifications: